BrightSign today announced that its media players are now fully supported by Adomni, an open online platform to find and buy digital out-of-home (DOOH) advertising.
BrightSign operators can also choose how much of the share-of-voice can be opened up to purchase by outside advertisers, from as little as 10 percent to as much as 100 percent. Early adopters of the Adomni and BrightSign integration include media owners with screens in hotels, casinos, medical offices, bars, restaurants and convenience stores.
“Our collaboration with Adomni gives DOOH advertisers unrivaled control in how they structure and execute their campaigns,” said Jeff Hastings, CEO of BrightSign. “The BrightSign platform with Adomni lets advertisers determine precisely when and where their ads are displayed, and adds analytics to clearly demonstrate the ROI of those campaigns.”
Brightsign’s partnership offering is here.