Agile Sales & Marketing in B2B Tech | Certifications in Agile Coaching, Agile Leadership, and Agile Marketing. Anthony has been consulting, teaching, and speaking to leaders since 2003 and writing for rAVe since 2012. Connect with Anthony on LinkedIn.
The New York Times recently ran an article about a newer trend in creating church environments in unusual places. The article is worth a read, but I wanted to elaborate on what it means for the A/V/L industry. In short, the article cited examples of churches in Dallas, Washington, D.C. and Tampa where they created unique spaces that […]
The majority of churches tie their new budget year with the new calendar year, meaning new funds are available come January. But what you may not know is that a lot of churches use December to look for upgrades to stuff into the new year budgets at the last minute. It used to be that […]
The needs of a vertical market are often so niche-specific that the opportunities seem faint given the greater opportunity for a broad appeal. But sometimes these verticals are strangely aligned along certain technology paths, making it both practical and affordable for the A/V/L industry to develop tools, systems and processes that work across vertical channels. […]
In the business world, leasing equipment has long been an accepted methodology for technology that either rapidly changes or costs significantly less every few years. I’ve heard churches make this statement: “I’ll be stuck with this equipment and I’m not confident that it is technology that will suit us for five years or longer.” Look, […]
Back to school means back to church for many Americans. With the days of summer gone, families are regrouping and re-establishing routines — one of which is church attendance. Churches anticipate this every year and know they’ll receive a good bump in attendance. Families are the main demographic of every growing church and that means […]
For those in the AV industry, environmental projection isn’t new. We’ve seen spectacular examples on the outside of buildings, projection onto curtains of water and the many Vegas shows that incorporate this immersive technology. What may be new to industry pros is the emergent use of environmental projection in churches. Over the years, some of […]
Of the thousands of attendees this year at InfoComm, be on the lookout for nametags with a church name where the company name usually resides. If you pay attention, you’ll see that what was once considered a niche market is really a nascent AV market. With over 330,000 churches in the United States alone, this under-served […]
