Anthony Coppedge

Agile Sales & Marketing in B2B Tech | Certifications in Agile Coaching, Agile Leadership, and Agile Marketing. Anthony has been consulting, teaching, and speaking to leaders since 2003 and writing for rAVe since 2012. Connect with Anthony on LinkedIn.

What CES 2015 Means for the H.O.W. Market

featured-future-how.jpg

Fellow geeks have united and converged upon Las Vegas, Nevada once again for the annual tech-fest that is the Consumer Electronics Show, and the future’s digital handwriting is on the proverbial wall: audio/video/lighting (A/V/L) technology is once again the dominant technology. With prognostications aside, the trends of these present-future technologies have a direct impact on […]

Read more

Your Technology Is Not The Problem

featured-future-how.jpg

This year saw some of the best new technology breakthroughs in decades, but manufacturers and systems integrators still don’t understand why innovative gear fails to succeed in the house of worship market. It seems counter-intuitive, but approaching the top of the technology apex in audio, video and lighting isn’t generating the kind of sales one […]

Read more

How the A/V/L Industry Sees the Church Market

featured-how-trends.jpg

“This church market — it’s kind of a thing now, eh?” This is how the A/V/L industry sees the church market. Manufacturers and systems integrators are highlighting their House of Worship (H.O.W.) market products and installations more than ever before. The emphasis is directly correlated with the increase of sales into churches, which are starting […]

Read more

Social Media and Customer Service

socialmediafeat.png

A digital software company that focuses on building platforms for customer service knows a thing or two about what happens when customers are unhappy with customer service. Zendesk released a study in 2013 of 1,000 customers in the U.S. to understand consumer habits and complaints, and a few of the findings are especially noteworthy for […]

Read more

Reversing Product Commoditization

featured-how-trends.jpg

Box sales. Internet commodities. Bottom-dollar buys. Is it too late for the audio, video and lighting market for reversing product commoditization in the house of worship vertical segment? Encourage Systems Integration In the online ‘box-sales’ world of product commoditization, the Internet sale is rumored to have removed service from the purchasing equation. Perhaps for truly […]

Read more

How Game Theory Can Change the Industry

featured-future-how.jpg

I geek out when I find out new ways of using my smartphone — hidden features or undocumented I-didn’t-know-it-could-do-that shortcuts elicit mini-celebrations and a secret calculation of how much more more value I just got out of the original purchase price. Usually these are shortcuts and features that existed when the phone launched; I’m just […]

Read more

Better Products vs. Better Product Positioning

featured-how-trends.jpg

What’s more important: building a better mousetrap or simply solving the problem of mice in the house? Your answer depends on your perspective. The people living in the house simply want to not have mice in their home. The people selling the mousetrap want you to buy their newer, better mousetrap. So, who’s correct? If […]

Read more

$580M in One Year — Multi-site Churches

580m-feature.jpg

According to research studying the 8,000 multi-site churches in America, 57 percent of them will launch an additional campus in the next 12 months and spend $580,549,500 on technology for those new multi-site venues.* While I’ve written about the unique opportunities for A/V/L vendors in the fast-growing trend in multi-site churches (see HERE and HERE), […]

Read more

Tradeshow Season

churchtech-1013.jpg

It’s trade-show season, in full swing. With one of the biggies behind (NAB), and other biggies coming soon, are you open to hearing from your users and incorporating their feedback into your new products BEFORE you launch them? Every vertical market has overlap in how they use your products, but there’s enough differentiation in vertical […]

Read more