Anthony Coppedge

Anthony Coppedge

Anthony is an Agile Marketing evangelist and Agile-certified coach. He teaches the proven and unmatched success of Agile for aligning Marketing teams to business outcomes for measurably better deliverables with greater frequency and impact. He has been consulting, teaching, and speaking to leaders since 2003 and writing for rAVe since 2012. Connect with Anthony on LinkedIn.

$580M in One Year — Multi-site Churches


According to research studying the 8,000 multi-site churches in America, 57 percent of them will launch an additional campus in the next 12 months and spend $580,549,500 on technology for those new multi-site venues.* While I’ve written about the unique opportunities for A/V/L vendors in the fast-growing trend in multi-site churches (see HERE and HERE), […]

Read more

Big Churches, Big Data


The upside of adding Ethernet and/or Wi-Fi to audio, video and lighting gear is both the convenience and scalability of managing technology, but the more IP-addressable the A/V/L industry becomes, the more managing the vast amount of unique data becomes problematic for the end users. Churches are no different than many other venues when it […]

Read more

Tradeshow Season


It’s trade-show season, in full swing. With one of the biggies behind (NAB), and other biggies coming soon, are you open to hearing from your users and incorporating their feedback into your new products BEFORE you launch them? Every vertical market has overlap in how they use your products, but there’s enough differentiation in vertical […]

Read more

The Point of Diminishing Returns


How many products have matured to a point where the Nth-degree improvement is now only noticed by a fraction of only the most sophisticated users? I’d submit that we’re long past the days of “good enough” for the kind of products coming out in the audio, video, lighting market. The pinnacle of perfection is within […]

Read more

The Generous Giver


There’s a notable shift happening in a pocket of churches here in the U.S. — the turn from churches focusing on Capital Campaigns for major initiatives to a culture of generosity. This change means that the infrequent campaigns that happen years apart are now being replaced by the simple teaching of a generous lifestyle. Jesus […]

Read more

When the Brand Stands Behind You


Manufacturers love to hear these words: “Whenever I see [nsert-brand-name-here] on my equipment, I feel confident about our production.” This is a powerful endorsement from an end-user that is hot marketing copy for creating brand loyalty ads. But how often do you see the opposite happen? “Whenever we see [insert-church-tech-director-here] using our gear, we feel […]

Read more