Anthony Coppedge

Anthony Coppedge

Anthony is an Agile Marketing evangelist and Agile-certified coach. He teaches the proven and unmatched success of Agile for aligning Marketing teams to business outcomes for measurably better deliverables with greater frequency and impact. He has been consulting, teaching, and speaking to leaders since 2003 and writing for rAVe since 2012. Connect with Anthony on LinkedIn.

Loyalty is the New Currency

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A friend of mine travels the country providing environmental projection and lighting for churches. The fact that he’s now an Executive Platinum member on American Airlines is due entirely to how frequently he travels the country providing this service to countless churches, where he introduces church leaders to the possibility of endless scenic solutions for […]

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How Streaming Services Reveals Audio/Video/Lighting Needs

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In an effort to both reach new people and serve those who cannot come to a church service due to travel, work or illness, churches have increasing added online streaming services. Once again, what used to be reserved for “television churches” has now trickled its way down to even the smallest churches, thanks to advances […]

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Turning Users Into Heroes

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It’s safe to say that just about everyone researching a product or company likes a good case study. The story. The context. The technology. Oh yeah: the marketing spin. Have you noticed that the majority of “case studies”  covered in today’s trade publications are more hype and pull quotes than meaningful examples of need/challenge/solution? Surely […]

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Church. Cafe. Bar.

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The New York Times recently ran an article about a newer trend in creating church environments in unusual places. The article is worth a read, but I wanted to elaborate on what it means for the A/V/L industry. In short, the article cited examples of churches in Dallas, Washington, D.C. and Tampa where they created unique spaces that […]

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Future Church: Environmental Projection

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For those in the AV industry, environmental projection isn’t new. We’ve seen spectacular examples on the outside of buildings, projection onto curtains of water and the many Vegas shows that incorporate this immersive technology. What may be new to industry pros is the emergent use of environmental projection in churches. Over the years, some of […]

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Check That InfoComm Name Tag

Of the thousands of attendees this year at InfoComm, be on the lookout for nametags with a church name where the company name usually resides. If you pay attention, you’ll see that what was once considered a niche market is really a nascent AV market. With over 330,000 churches in the United States alone, this under-served […]

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