It’s genius, really. If we have a Digital-Out-of-Home industry, why can’t we have Digital-Out-of-This World?
Geometric Energy Corporation (GEC) will soon create a new category of advertising space. Outer space.
Based in Canada, a GEC subsidiary (Geometric Space Corporation) has several space projects and is now in the process of building a satellite, a CubeSat. A CubeSat (U-class spacecraft) is a miniaturized satellite made of multiple cubic modules of 10 centimeters × 10 centimeters × 10 centimeters size.
One side of the CubeSat will have a pixelated display screen where the advertisements, logos and art will appear.
The CubeSat is hitching a ride on Elon Musk’s SpaceX Falcon 9 rocket. SpaceX will deliver GSC’s 12 x 6U CubeSats (20 centimeters × 10 centimeters × 34.05 centimeters) to Low Earth Orbit on their June 1, 2022, launch.
If your reaction is “Who’s Going to See This Message in Space?” you’ve underestimated the plan. It’s not about reaching a few billionaire space tourists on a fly-by or a Russian team in a space lab.
Think about Times Square digital billboards. Of course, people in Times Square see the digital advertising. Yet the real value is about being able to promote the fact your ad is on the famous Times Square billboards. People capture videos of the ads for YouTube, photos for Twitter, and even make press releases announcing their digital presence.
Once in orbit, a selfie stick attached to the side of the CubeSat will film the display screen. This footage will be livestreamed on YouTube or Twitch so anyone can tune in to watch the satellite’s screen. Photos of the livestream will appear on Facebook, LinkedIn, Instagram and more.
Businesses, advertisers, artists, and anyone else who is interested will be able to put their illustrations on the CubeSat’s display screen.
An advertiser will have their image shot with an exceptional space background, in orbit. Now that’s a social media marketer’s dream.
The way you purchase this out-of-the-world offer may be more of a nightmare.
To advertise on the CubeSat, people will have to buy crypto tokens to claim, locate and design a pixel on the display screen.
With the Beta and Rho tokens, people can decide where to place their pixel. The Gamma and Kappa tokens allow people to control what their pixel will look like, while the XI token determines how long it will last.
No matter the price, the company thinks the CubeSat display screen will look like artboards such as Reddit Place and Satoshi’s Place.
It’s such a crazy idea, you wonder why Elon Musk didn’t already think of it. On the other hand, the idea is as old as putting an ad on the side of a taxicab.
Even if Star Trek tells us “space is the final frontier,” it’s more important to remember space is infinite, without borders, and never “final.”
Anywhere we go (and everywhere we go), digital signage will come along for the ride.