Bob Snyder

Bob Snyder

Bob follows the latest in high tech as an editor, as a consultant, and as keynote speaker for corporate audiences. His expertise is creating story-telling content for industry keynotes, for marketing & sales, for digital marketing strategies and corporate training (for European sales dept., end users, channel partners).

The Never-Heard-Before Sound of Earth’s Rumble

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Chances are you never give a second thought to one of life’s essentials: Earth’s magnetic field. We almost never think about the magnetic field — but our lives depend upon it. It extends several tens of thousands of kilometers into space and saves the Earth from becoming the sun’s frying pan by protecting Earth (and […]

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Why Swim With Sharks When You Can Sound Off With Orcas

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Filmmakers Adam May and Amy Zimmerman created an immersive HoloLens experience (called Critical Distance) to tell the story of a threatened orca and her pod. Orcas, stuck with the historical name “killer whales,” are mammals and the largest in the dolphin family. They are apex predators, able to hunt in “packs” and known as killers […]

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New PoE Consortium Plugs In to Advance Smarter Buildings

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There’s a new industry association to talk up the sustainable benefits of Power-Over-Ethernet (PoE) lighting and technology (versus traditional high-voltage electrical infrastructure), to highlight PoE’s key strategic value to organizations, and to advance more interoperability for smart buildings. The seven founding members of the PoE Consortium are: Igor, specializing in enterprise smart building infrastructure, software […]

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EU Power Ruling Will Turn Off 8K Sales

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March 2023 will be Armageddon for the 8K industry in Europe. New EU power consumption regulations will go into effect then — and the new power consumption limits required for 8K TVs (and microLED-based displays) are so low that experts claim no devices will pass. Not a one. This effectively bans the sale of 8K […]

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Calling All Audio Pros: What’s THE Sound of All Human Knowledge?

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What is the Sound of All Human Knowledge? Here’s a challenge for audio pros and everyone else: Through an open contest, the Wikimedia Foundation invites you to create nothing less than “The Sound of All Human Knowledge.” The Wikimedia Foundation is the global nonprofit that hosts Wikipedia and Wikimedia, the movement behind Wikipedia and 12 […]

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How Tripp Lite Ended Up in the Global News

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We all know the brand Tripp Lite with its product line of power strips, UPS and other IT peripherals. If you don’t know the brand made popular at PC retail chains and residential installers, you may know Tripp Lite as a leading supplier of “power quality” products and connectivity solutions including single-phase uninterruptible power supply […]

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Allo, Google?

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Google’s Duo will rebrand as Meet with the features from both apps. But Google’s Meet’s will remain Meet. Yes, there will be just two Google Meet apps: Meet (let’s call it 1.0, the Meet app to be soon phased out) and the new Meet (let’s call it “2.0,” the new Meet app that combines both […]

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Sessions: European Company Aims to Upgrade Video Meetings

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It’s the Holy Grail of videoconferencing. Or maybe more like “Lord of the Rings:” One Platform to Rule Them All. Any way you look at it, it adds up to the same concept: How do we get a single platform that incorporates all the benefits of the single-purpose solutions we now use? The first company […]

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Sennheiser Adds Merging Technologies; Will Align With Neumann.Berlin

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Chalk it up to the list of strangely worded press releases, but acquisitions sometimes have to tread carefully because they are works in progress rather than completed deeds. A joint announcement declares Germany’s Georg Neumann GmbH and Swiss digital audio specialist Merging Technologies will be working closer together — because both are now fully part […]

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Bluetooth Adds ‘Auracast’ Public Audio

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There are few smartphone users who haven’t used Bluetooth, by far the most-recognized wireless standard for audio streaming, with an estimated 1.1 billion devices shipped per year. LE Audio, the next generation of Bluetooth Audio, is expected to boost this number, with earbud users as the main contributor. LE Audio brings broadcast audio to Bluetooth […]

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No More ‘I Am Sharing My Screen’

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Yes, we suffer from more than just Zoom fatigue. The ProAV industry also suffers from “would-be-Zoom fatigue.” The weariness that comes with hearing about another contender that hopes to knock out remote work incumbents like Zoom and Teams. Yet, Switchboard comes with more spark. Spark Capital, that is. Switchboard raised $13.8 million backed by Spark […]

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Google Wants Us on Its Radar

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The latest human-computer interface — an interface that could dramatically impact the AV business — comes from Google’s hardware invention studio, Advanced Technology & Projects (ATAP). What if our devices (in-home, in-office building, and in-store) had social intelligence within? People and devices have their own concepts of personal space — and Google uses its research […]

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The Largest AV Contract in Europe

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Beginning January 2022, the European Commission awarded Avex and Videlio a four-year contract as the audiovisual provider of event facilities for all types of EU summits and events. While some industry press noted the award, the significance becomes clear when the EC highlights this as the single biggest award the EC has ever given. Ever. […]

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War for Ukraine and the AV Business

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War is an ugly thing at any time. However, on the heels of a divisive pandemic and as the most significant conflict since World War II, the war in Ukraine throws a monstrous shadow across the European continent — one that scares, yet unites, Europeans. Europeans who aren’t Ukrainian, who don’t have Ukrainian relatives and […]

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No Relief for European Events Industry

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While some parts of our industry thrive in the pandemic, we should not forget our brothers and sisters in the events business. A year-end 2021 study just released by KdG Expert (Centre of Expertise for the Event Sector) highlights the pain with some research results in Belgium that will sound familiar to many in Europe […]

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Say HaLow: There’s A Tougher Wi-Fi with Less Power, More Range

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Wi-Fi has been the dread of most professional installers who would usually rather lose a finger than predicate any of their solutions on wireless. If Wi-Fi 6 from CES 2022 doesn’t convince the wire-pullers, then Wi-Fi Alliance has another runner to put in the race. Kiss weak Wi-Fi goodbye and say hello to HaLow from […]

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Pamplona Capital Management to Acquire EET

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Pamplona Capital Management and EET management will acquire the European distributor from FSN Capital. The sale is expected to close in Q1 2022. EET is a value-added distributor of IT technology components and solutions with a growing presence across Europe, selling branded and private label products (like Vivolink) to over 30,000 customers. EET has a […]

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HP Wants To Put ‘Presence’ in the Hybrid Work Era

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If you’re late to the party, you’d better bring something special. HP Inc. launched “HP Presence,” a portfolio of conferencing and collaboration solutions. In 2015, HP split its operation: on one side is HP Inc., the printer and PC company. The other side, HPE (Hewlett Packard Enterprise) company, deals with enterprise products and services. This launch […]

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When Your Digital Signage Is Out of This World

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It’s genius, really. If we have a Digital-Out-of-Home industry, why can’t we have Digital-Out-of-This World? Geometric Energy Corporation (GEC) will soon create a new category of advertising space. Outer space. Based in Canada, a GEC subsidiary (Geometric Space Corporation) has several space projects and is now in the process of building a satellite, a CubeSat. […]

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Finding a New Route to Market

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After the pandemic, many of us will set out to explore new routes to market. Selim Morlevi wants to drive there. In a van. As the founder of Create-4, a pioneer in experiential marketing in Turkey, he develops tech experiences for retail hospitality point of sale and consumer goods manufacturers. He’s worked with holographs, AI, […]

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Belgium’s First-of-Its-Kind Immersive AV Story

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Of course, Belgium is home to many immersive AV experiences in museums, corporations, and institutions. Yet this one, from Studio 100 and CityCubes, is an independent immersive story-telling business model. After, everyone loves a good story. And today’s AV technology lets you begin each story’s “Once upon a time…” with immersive video and audio. This […]

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Ready Player AV?

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My university, a small liberal arts college in the middle of nowhere, recently announced an esports team and hired a coach. That’s surprising to many alumni who don’t realize the esports audience has grown to 474 million globally. (If it were a country, the esports population would make it onto the Worldometer list as the […]

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Wireless Sees the Light

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You don’t have to know rocket science to follow the arcane world of high-performance wireless, but it doesn’t hurt. The CEO of BridgeComm, Barry Matsumori, worked previously for SpaceX and Virgin Galactic and has served as a board member of the Space and Satellite Professionals International. BridgeComm, optical wireless communication (OWC) company, provides enterprise-grade broadband […]

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Livestreaming XSplit Ramps Up for Business Users

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Known for its game livestreaming, XSplit is launching two new applications in beta, XSplit Presenter and XSplit Capture. Like many streaming companies, the work from home (WFH) trends created by the global pandemic accelerated XSplit’s business. Its business grew more than 50% in 2020 and its VCam virtual background product saw 1000% growth in monthly […]

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Pitch Perfect in Berlin

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There’s no Anna Kendrick, but in many ways, it’s like a Hollywood movie. The collaborative presentation platform Pitch just raised $85 million more. Pitch began as just another startup in Berlin; it set out in 2018 to change the way we present and collaborate. Not exactly a new and novel idea. Hundreds of companies have […]

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BrightSign to Out-Demo the Competition

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A preview of the surprises in store when you visit BrightSign at ISE 2021. You must admit one thing about the digital signage industry: It’s great at partnerships. I mean, really great. Like the difference between Premier League and your local team. These are some of the recent partnerships recorded on BrightSign’s website. As you […]

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4 Things You Should Know About AR/VR/MR

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Daria Fedko worked for an information technology development company in the Ukraine. One day a client asked her, “What do you know about AR?” While she had plenty of IT background, Daria really didn’t know anything about AR. She looked it up on Google, researched articles, talked to people in the field and read until […]

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Germany’s Largest ‘Extended Reality’ Entertainment Space

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The first HOLOGATE WORLD will open its doors in September this year as a key attraction in FLAIR, a newly modernized urban marketplace in Fürth, Germany. Embedded between the Neue Mitte, town hall and city theater, FLAIR is Fürth’s largest retail property with 18,000 m². It’s a three-floor shopping and adventure experience sporting a new […]

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Work Today Sucks — and Microsoft Just Proved It

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Microsoft just completed its “2021 Work Trend Index: Annual Report.” And parts of it are frightening. While the world debates the future of work after the pandemic, this Microsoft report mainly zeroes in on the state of work today. This survey was conducted by among 31,092 full-time employed or self-employed workers across 31 markets between […]

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The Case for Sound Analytics

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It’s not new — a company in Netherlands has been working diligently on this for at least 20 years. It is a company you’ll want to hear all about, however, and it is a company all about hearing: Sound Intelligence. The company is a global leader in advanced audio analytics. Based upon original research at […]

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Bambuser Creates New In-Store Solutions Division

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Sweden’s Bambuser announces the creation of “In-store Solutions,” a new business unit dedicated to building interactive experiences connecting physical and digital spaces. Bambuser is a software company specializing in interactive live video streaming supporting interactive, shoppable e-commerce experiences for global brands and retailers including Moda Operandi, Farfetch and Samsung. The Company’s primary product, “Live Video […]

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