Bob Snyder

Bob Snyder

Bob follows the latest in high tech as an editor, as a consultant, and as keynote speaker for corporate audiences. His expertise is creating story-telling content for industry keynotes, for marketing & sales, for digital marketing strategies and corporate training (for European sales dept., end users, channel partners).

Say HaLow: There’s A Tougher Wi-Fi with Less Power, More Range

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Wi-Fi has been the dread of most professional installers who would usually rather lose a finger than predicate any of their solutions on wireless. If Wi-Fi 6 from CES 2022 doesn’t convince the wire-pullers, then Wi-Fi Alliance has another runner to put in the race. Kiss weak Wi-Fi goodbye and say hello to HaLow from […]

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Pamplona Capital Management to Acquire EET

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Pamplona Capital Management and EET management will acquire the European distributor from FSN Capital. The sale is expected to close in Q1 2022. EET is a value-added distributor of IT technology components and solutions with a growing presence across Europe, selling branded and private label products (like Vivolink) to over 30,000 customers. EET has a […]

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HP Wants To Put ‘Presence’ in the Hybrid Work Era

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If you’re late to the party, you’d better bring something special. HP Inc. launched “HP Presence,” a portfolio of conferencing and collaboration solutions. In 2015, HP split its operation: on one side is HP Inc., the printer and PC company. The other side, HPE (Hewlett Packard Enterprise) company, deals with enterprise products and services. This launch […]

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When Your Digital Signage Is Out of This World

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It’s genius, really. If we have a Digital-Out-of-Home industry, why can’t we have Digital-Out-of-This World? Geometric Energy Corporation (GEC) will soon create a new category of advertising space. Outer space. Based in Canada, a GEC subsidiary (Geometric Space Corporation) has several space projects and is now in the process of building a satellite, a CubeSat. […]

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Finding a New Route to Market

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After the pandemic, many of us will set out to explore new routes to market. Selim Morlevi wants to drive there. In a van. As the founder of Create-4, a pioneer in experiential marketing in Turkey, he develops tech experiences for retail hospitality point of sale and consumer goods manufacturers. He’s worked with holographs, AI, […]

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Belgium’s First-of-Its-Kind Immersive AV Story

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Of course, Belgium is home to many immersive AV experiences in museums, corporations, and institutions. Yet this one, from Studio 100 and CityCubes, is an independent immersive story-telling business model. After, everyone loves a good story. And today’s AV technology lets you begin each story’s “Once upon a time…” with immersive video and audio. This […]

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Ready Player AV?

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My university, a small liberal arts college in the middle of nowhere, recently announced an esports team and hired a coach. That’s surprising to many alumni who don’t realize the esports audience has grown to 474 million globally. (If it were a country, the esports population would make it onto the Worldometer list as the […]

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Wireless Sees the Light

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You don’t have to know rocket science to follow the arcane world of high-performance wireless, but it doesn’t hurt. The CEO of BridgeComm, Barry Matsumori, worked previously for SpaceX and Virgin Galactic and has served as a board member of the Space and Satellite Professionals International. BridgeComm, optical wireless communication (OWC) company, provides enterprise-grade broadband […]

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Livestreaming XSplit Ramps Up for Business Users

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Known for its game livestreaming, XSplit is launching two new applications in beta, XSplit Presenter and XSplit Capture. Like many streaming companies, the work from home (WFH) trends created by the global pandemic accelerated XSplit’s business. Its business grew more than 50% in 2020 and its VCam virtual background product saw 1000% growth in monthly […]

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Pitch Perfect in Berlin

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There’s no Anna Kendrick, but in many ways, it’s like a Hollywood movie. The collaborative presentation platform Pitch just raised $85 million more. Pitch began as just another startup in Berlin; it set out in 2018 to change the way we present and collaborate. Not exactly a new and novel idea. Hundreds of companies have […]

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BrightSign to Out-Demo the Competition

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A preview of the surprises in store when you visit BrightSign at ISE 2021. You must admit one thing about the digital signage industry: It’s great at partnerships. I mean, really great. Like the difference between Premier League and your local team. These are some of the recent partnerships recorded on BrightSign’s website. As you […]

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4 Things You Should Know About AR/VR/MR

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Daria Fedko worked for an information technology development company in the Ukraine. One day a client asked her, “What do you know about AR?” While she had plenty of IT background, Daria really didn’t know anything about AR. She looked it up on Google, researched articles, talked to people in the field and read until […]

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Germany’s Largest ‘Extended Reality’ Entertainment Space

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The first HOLOGATE WORLD will open its doors in September this year as a key attraction in FLAIR, a newly modernized urban marketplace in Fürth, Germany. Embedded between the Neue Mitte, town hall and city theater, FLAIR is Fürth’s largest retail property with 18,000 m². It’s a three-floor shopping and adventure experience sporting a new […]

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Work Today Sucks — and Microsoft Just Proved It

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Microsoft just completed its “2021 Work Trend Index: Annual Report.” And parts of it are frightening. While the world debates the future of work after the pandemic, this Microsoft report mainly zeroes in on the state of work today. This survey was conducted by among 31,092 full-time employed or self-employed workers across 31 markets between […]

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The Case for Sound Analytics

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It’s not new — a company in Netherlands has been working diligently on this for at least 20 years. It is a company you’ll want to hear all about, however, and it is a company all about hearing: Sound Intelligence. The company is a global leader in advanced audio analytics. Based upon original research at […]

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Bambuser Creates New In-Store Solutions Division

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Sweden’s Bambuser announces the creation of “In-store Solutions,” a new business unit dedicated to building interactive experiences connecting physical and digital spaces. Bambuser is a software company specializing in interactive live video streaming supporting interactive, shoppable e-commerce experiences for global brands and retailers including Moda Operandi, Farfetch and Samsung. The Company’s primary product, “Live Video […]

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RISE Spotlight: Live Events Experiences, Reinvented

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Oh, how much we all miss live events. No matter how much you miss live events, you can’t possibly miss them as much as the people whose entire livelihood is based on live events. The latest thought-leading RISE series by ISE, turned its “Spotlight” on live event experiences and the “reinvention” that will mark their […]

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RingCentral Launches Free Glip for ‘Smart Video Meetings’

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Global managed services provider RingCentral brings out Glip, a free solution that offers video and audio conferencing — and integrates with team messaging, file sharing, contact, task and calendar management. The company refers to the integration as its “Smart Video Meetings” experience. You might have thought of Ring Central as a PBX-replacement, a telecom-as-a-solution cloud […]

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Cyviz Fuels Global Growth With Shares Listing

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Meet the company behind the new ticker symbol “CYVIZ.” Norway’s Cyviz goes to the Oslo Børs to secure a Euronext Growth listing, selling shares at NOK 34.50 (34 euros) and reaching a market capitalization of NOK 370 million (37 million euros). Cyviz designs, develops and delivers software and hardware solutions for conference rooms, control rooms […]

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You’ve Got to Have Seoul

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Seoul extends its “destination marketing” by being the first city to offer a virtual meetings platform for event organizers. In response to the COVID-19 era, Seoul Convention Bureau (SCB) launches the “Virtual Seoul Platform” to be used for holding MICE events in the digital world. According to the organization (and our own knowledge), this is […]

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Diversified Builds Out Workplace Safety Ecosystem

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With 2000+ employees, 50 worldwide locations, and more than $1 billion in an annual revenue, Diversified is a technology solutions provider delivering innovations in digital media, collaborative technology, broadcasting, electronic security and OTT solutions to a global clientele. rAVe Europe’s Bob Snyder chats with Michael Parker, director, strategic accounts EMEA at Diversified in London. Parker […]

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What’s the Next Big Thing at Samsung Displays?

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It’s the kind of breakthrough any lab hopes for — one that starts with a current technology and discovers a revolutionary way to take it to an unexpected level. Researchers at Stanford University and the Samsung Advanced Institute of Technology (SAIT) developed a proof of concept for a metaphotonic display technology that could improve the […]

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When are We Going to Start to Pay More Attention to Nvidia? Probably Now.

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This month, Nvidia announces an open beta for Omniverse, a 3D simulation and collaboration platform — and Maxine, a cloud-native streaming video AI platform. It’s now a phygital world — and as the physical and digital worlds fuse to simulate reality in real time and with pixel perfect detail, the company that AV should pay […]

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“We’re Also an Audio Company,” Says Microsoft

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From “Hey, Cortana” to cloud-enabled interactive sound for HoloLens to Windows Sonic (Windows 10 comes with support for virtual surround sound), Microsoft invests heavily in research on audio. And the company is convinced the ProAV market fails to recognize this. They have a point here. Did you know speaker detection technology developed by Microsoft researchers […]

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There’s More to RingCentral Than This Poly Deal

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It was only April this year when UCaaS leader RingCentral first rolled out its RingCentral Video (RCV) remote video meeting technology as part of its larger RingCentral Office platform. Before that, one tended to think of Ring Central as a PBX-replacement, a telecom-as-a-solution provider. Now they’re launching RingCentral Rooms for Poly, to be built into […]

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