Bob Snyder

Bob Snyder

Bob follows the latest in high tech as an editor, as a consultant, and as keynote speaker for corporate audiences. His expertise is creating story-telling content for industry keynotes, for marketing & sales, for digital marketing strategies and corporate training (for European sales dept., end users, channel partners).

The Importance of AI in the Audiovisual Industry

February 28, 2023

By ChatGPT and Bob Snyder AI (artificial Intelligence) is often mistakenly dismissed as a social media parlor trick, while on the other hand, we fear a dystopian future where humans can’t compete with their own creation. What AI really is, in the near future, is the next computer paradigm — a way to leverage computer […]

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Holographic Projections Take Center Ring at Circus Roncalli

February 13, 2023

Good things come from watching America’s Super Bowl. And not only for Kansas City fans. A few years ago in Germany, the founder of Circus Roncalli, Bernhard Paul was watching an NFL Super Bowl half-time show when an idea came in as clear as a 28-yard field goal. The Circus Roncalli founder decided his circus […]

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They’re Coming for Your Business

January 27, 2023

They’re coming for your business. Flattened by the pandemic and bolstered by the ProAV market trend towards experiential, Europe’s live events companies will broaden their businesses to include systems integration. For decades, it was an exception if you saw a specialized AV events company with a full business unit in the more static business of […]

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European Retailers Fearing for In-Store Operations During This Year’s Festive Period

December 22, 2022

New research from Sony Professional Displays & Solutions reveals UK and German retailers are proactively preparing for crucial trading period whilst French adopt more laissez-faire approach Being under-cut on price by online stores is the biggest concern for retailers in Europe1 this festive period (43%) Four-fifths of retailers (78%) are investing in in-store operations for the remainder of the year Revamping their pricing strategy is the […]

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Energy Costs Now a Serious Problem for ProAV Industry

December 22, 2022

The invasion of Ukraine, following on the heels of the loss of business due to the pandemic, creates economic aftershocks in the very heart of the European AV business. Soaring energy costs now cripple the cultural sector, and an example from Brussels, the heart of the EU, shows the stress on the AV and related […]

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The Never-Heard-Before Sound of Earth’s Rumble

November 24, 2022

Chances are you never give a second thought to one of life’s essentials: Earth’s magnetic field. We almost never think about the magnetic field — but our lives depend upon it. It extends several tens of thousands of kilometers into space and saves the Earth from becoming the sun’s frying pan by protecting Earth (and […]

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Why Swim With Sharks When You Can Sound Off With Orcas

October 24, 2022

Filmmakers Adam May and Amy Zimmerman created an immersive HoloLens experience (called Critical Distance) to tell the story of a threatened orca and her pod. Orcas, stuck with the historical name “killer whales,” are mammals and the largest in the dolphin family. They are apex predators, able to hunt in “packs” and known as killers […]

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New PoE Consortium Plugs In to Advance Smarter Buildings

October 24, 2022

There’s a new industry association to talk up the sustainable benefits of Power-Over-Ethernet (PoE) lighting and technology (versus traditional high-voltage electrical infrastructure), to highlight PoE’s key strategic value to organizations, and to advance more interoperability for smart buildings. The seven founding members of the PoE Consortium are: Igor, specializing in enterprise smart building infrastructure, software […]

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EU Power Ruling Will Turn Off 8K Sales

October 11, 2022

March 2023 will be Armageddon for the 8K industry in Europe. New EU power consumption regulations will go into effect then — and the new power consumption limits required for 8K TVs (and microLED-based displays) are so low that experts claim no devices will pass. Not a one. This effectively bans the sale of 8K […]

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Calling All Audio Pros: What’s THE Sound of All Human Knowledge?

September 23, 2022

What is the Sound of All Human Knowledge? Here’s a challenge for audio pros and everyone else: Through an open contest, the Wikimedia Foundation invites you to create nothing less than “The Sound of All Human Knowledge.” The Wikimedia Foundation is the global nonprofit that hosts Wikipedia and Wikimedia, the movement behind Wikipedia and 12 […]

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How Tripp Lite Ended Up in the Global News

August 30, 2022

We all know the brand Tripp Lite with its product line of power strips, UPS and other IT peripherals. If you don’t know the brand made popular at PC retail chains and residential installers, you may know Tripp Lite as a leading supplier of “power quality” products and connectivity solutions including single-phase uninterruptible power supply […]

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Allo, Google?

August 8, 2022

Google’s Duo will rebrand as Meet with the features from both apps. But Google’s Meet’s will remain Meet. Yes, there will be just two Google Meet apps: Meet (let’s call it 1.0, the Meet app to be soon phased out) and the new Meet (let’s call it “2.0,” the new Meet app that combines both […]

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Sessions: European Company Aims to Upgrade Video Meetings

July 28, 2022

It’s the Holy Grail of videoconferencing. Or maybe more like “Lord of the Rings:” One Platform to Rule Them All. Any way you look at it, it adds up to the same concept: How do we get a single platform that incorporates all the benefits of the single-purpose solutions we now use? The first company […]

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Sennheiser Adds Merging Technologies; Will Align With Neumann.Berlin

July 7, 2022

Chalk it up to the list of strangely worded press releases, but acquisitions sometimes have to tread carefully because they are works in progress rather than completed deeds. A joint announcement declares Germany’s Georg Neumann GmbH and Swiss digital audio specialist Merging Technologies will be working closer together — because both are now fully part […]

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Bluetooth Adds ‘Auracast’ Public Audio

June 30, 2022

There are few smartphone users who haven’t used Bluetooth, by far the most-recognized wireless standard for audio streaming, with an estimated 1.1 billion devices shipped per year. LE Audio, the next generation of Bluetooth Audio, is expected to boost this number, with earbud users as the main contributor. LE Audio brings broadcast audio to Bluetooth […]

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No More ‘I Am Sharing My Screen’

June 16, 2022

Yes, we suffer from more than just Zoom fatigue. The ProAV industry also suffers from “would-be-Zoom fatigue.” The weariness that comes with hearing about another contender that hopes to knock out remote work incumbents like Zoom and Teams. Yet, Switchboard comes with more spark. Spark Capital, that is. Switchboard raised $13.8 million backed by Spark […]

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Google Wants Us on Its Radar

April 14, 2022

The latest human-computer interface — an interface that could dramatically impact the AV business — comes from Google’s hardware invention studio, Advanced Technology & Projects (ATAP). What if our devices (in-home, in-office building, and in-store) had social intelligence within? People and devices have their own concepts of personal space — and Google uses its research […]

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The Largest AV Contract in Europe

March 31, 2022

Beginning January 2022, the European Commission awarded Avex and Videlio a four-year contract as the audiovisual provider of event facilities for all types of EU summits and events. While some industry press noted the award, the significance becomes clear when the EC highlights this as the single biggest award the EC has ever given. Ever. […]

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War for Ukraine and the AV Business

March 8, 2022

War is an ugly thing at any time. However, on the heels of a divisive pandemic and as the most significant conflict since World War II, the war in Ukraine throws a monstrous shadow across the European continent — one that scares, yet unites, Europeans. Europeans who aren’t Ukrainian, who don’t have Ukrainian relatives and […]

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No Relief for European Events Industry

January 31, 2022

While some parts of our industry thrive in the pandemic, we should not forget our brothers and sisters in the events business. A year-end 2021 study just released by KdG Expert (Centre of Expertise for the Event Sector) highlights the pain with some research results in Belgium that will sound familiar to many in Europe […]

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Say HaLow: There’s A Tougher Wi-Fi with Less Power, More Range

January 17, 2022

Wi-Fi has been the dread of most professional installers who would usually rather lose a finger than predicate any of their solutions on wireless. If Wi-Fi 6 from CES 2022 doesn’t convince the wire-pullers, then Wi-Fi Alliance has another runner to put in the race. Kiss weak Wi-Fi goodbye and say hello to HaLow from […]

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Pamplona Capital Management to Acquire EET

December 1, 2021

Pamplona Capital Management and EET management will acquire the European distributor from FSN Capital. The sale is expected to close in Q1 2022. EET is a value-added distributor of IT technology components and solutions with a growing presence across Europe, selling branded and private label products (like Vivolink) to over 30,000 customers. EET has a […]

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HP Wants To Put ‘Presence’ in the Hybrid Work Era

November 2, 2021

If you’re late to the party, you’d better bring something special. HP Inc. launched “HP Presence,” a portfolio of conferencing and collaboration solutions. In 2015, HP split its operation: on one side is HP Inc., the printer and PC company. The other side, HPE (Hewlett Packard Enterprise) company, deals with enterprise products and services. This launch […]

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When Your Digital Signage Is Out of This World

September 16, 2021

It’s genius, really. If we have a Digital-Out-of-Home industry, why can’t we have Digital-Out-of-This World? Geometric Energy Corporation (GEC) will soon create a new category of advertising space. Outer space. Based in Canada, a GEC subsidiary (Geometric Space Corporation) has several space projects and is now in the process of building a satellite, a CubeSat. […]

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Finding a New Route to Market

August 31, 2021

After the pandemic, many of us will set out to explore new routes to market. Selim Morlevi wants to drive there. In a van. As the founder of Create-4, a pioneer in experiential marketing in Turkey, he develops tech experiences for retail hospitality point of sale and consumer goods manufacturers. He’s worked with holographs, AI, […]

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Belgium’s First-of-Its-Kind Immersive AV Story

August 31, 2021

Of course, Belgium is home to many immersive AV experiences in museums, corporations, and institutions. Yet this one, from Studio 100 and CityCubes, is an independent immersive story-telling business model. After, everyone loves a good story. And today’s AV technology lets you begin each story’s “Once upon a time…” with immersive video and audio. This […]

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DSS Europe 2021 Canceled

August 17, 2021

The coronavirus takes another victim: DSS Europe 201 announces its cancellation due to the resurgence of the pandemic in Europe. It seemed like a safe bet a few months ago. An event after a successful roll-out of vaccines in 2021 … to be held in corona-resistant Germany … in Munich … in a five-star hotel […]

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Ready Player AV?

August 17, 2021

My university, a small liberal arts college in the middle of nowhere, recently announced an esports team and hired a coach. That’s surprising to many alumni who don’t realize the esports audience has grown to 474 million globally. (If it were a country, the esports population would make it onto the Worldometer list as the […]

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Wireless Sees the Light

June 29, 2021

You don’t have to know rocket science to follow the arcane world of high-performance wireless, but it doesn’t hurt. The CEO of BridgeComm, Barry Matsumori, worked previously for SpaceX and Virgin Galactic and has served as a board member of the Space and Satellite Professionals International. BridgeComm, optical wireless communication (OWC) company, provides enterprise-grade broadband […]

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Livestreaming XSplit Ramps Up for Business Users

June 29, 2021

Known for its game livestreaming, XSplit is launching two new applications in beta, XSplit Presenter and XSplit Capture. Like many streaming companies, the work from home (WFH) trends created by the global pandemic accelerated XSplit’s business. Its business grew more than 50% in 2020 and its VCam virtual background product saw 1000% growth in monthly […]

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Pitch Perfect in Berlin

June 22, 2021

There’s no Anna Kendrick, but in many ways, it’s like a Hollywood movie. The collaborative presentation platform Pitch just raised $85 million more. Pitch began as just another startup in Berlin; it set out in 2018 to change the way we present and collaborate. Not exactly a new and novel idea. Hundreds of companies have […]

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BrightSign to Out-Demo the Competition

May 28, 2021

A preview of the surprises in store when you visit BrightSign at ISE 2021. You must admit one thing about the digital signage industry: It’s great at partnerships. I mean, really great. Like the difference between Premier League and your local team. These are some of the recent partnerships recorded on BrightSign’s website. As you […]

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