Visionary has appointed Richard McPherson as executive director of strategic accounts. In this role, McPherson will build customer relationships and support business development with the industry’s fastest-growing, medium- to large-scale integration companies.

McPherson joins Visionary in the newly created executive director of strategic accounts position. McPherson brings a “wealth of success in engineering, operations, sales and business development.” With nearly 40 years of experience, McPherson has worked with many organizations, including Crestron Electronics, 1 Touch Control, Momentum Group and Winsted Corporation, and understands the “unique challenges and priorities for medium- to large-scale integrators.” McPherson will manage key business relationships to better understand the unique challenges facing the industry’s fastest-growing integrators.

“Visionary has grown immensely over the past few years. Their agile and dynamic approach has provided a unique opportunity to build personal relationships with their customers,” said McPherson. “In my role, I look forward to strengthening and building relationships with many key integrators. We recognize the importance of medium- to large-scale integrators. As a result, we want to take our relationships to the next level and work closely with them to understand their pain points and how Visionary might solve them.”

“We are thrilled to welcome Richard to our growing team,” said Scott Freshman, chief operations officer for Visionary. “Richard is highly regarded in the industry and brings excellent business development experience and strategic vision to Visionary. Over the last two decades, Visionary has become a trusted and reliable professional AV brand. We have grown immensely with many unique installations and monumental projects. Naturally, as part of our continued growth, we are invested in strategic hires to strengthen business relationships with many of the industry’s fastest-growing integrators.”