Three Major Technology Shifts Coming for Churches

futureHOW.png

In the not-too-distant future, three major technology shifts will happen in the house of worship market: wholesale lighting replacement, the micro-portable church and Video as a Service (VaaS). To be ready for these shifts, the AV industry needs to prepare for how this could play out and align their offerings to anticipate these needs. As […]

Read more

A 500 Million Dollar Mistake

dollar-drain-1017.jpg

In the previous rAVe HOW article, we discussed the value and application of acoustical treatment(s) to almost any existing house of worship (HOW) facility. Unless acoustics was considered and incorporated when the building was created, it is very likely that acoustical issues were not properly dealt with or solved. This is especially true for the […]

Read more

AVIXA, Open Standards and the HOW Market

HOWtrends.png

When an organization with the legacy of the International Communications Industries Association (ICIA) changes its name to AVIXA (Audiovisual and Integrated Experience Association), it heralds not only a branding move but also signals a shift to an agile approach for aligning to the rapid changes in the audiovisual industry. Perhaps above all, AVIXA represents a […]

Read more

Designing Audio, Video and Lighting Systems for the Church User’s Experience

how-trends6-07125.png

The reaction from the senior pastor — interrupted mid-sentence by the unmistakable, squealing shriek of audio feedback — was immediate. As he stood who staring up from the stage below to where I stood behind the audio console above, his backlash was swift and sharp. An audible sigh, amplified for all 2,000 seats to hear, […]

Read more

The Overlooked Attendees of InfoComm – Church Tech Leaders

infocomm-anthony-0617.jpg

In the sweltering humidity of Orlando in June, InfoComm hosts tens of thousands of attendees, each traversing the exhibit hall floor to find technological inspiration and an air-conditioned respite from the sticky Florida air. Among these roaming masses are the nondescript technical directors, front-of-house engineers, video production staff and volunteers sent by their church leaders […]

Read more

The Rise of Business Intelligence for AVL in Churches

businessintelligence-0517.png

Churches deal in large inventories of complex Audio, Video and Lighting (AVL) technology across multiple venues and increasingly across multiple campuses. The advent of the church technical director in the 1970s has become a standard role in even medium-sized churches where the ubiquitous presence of AVL is the norm, not the exception. What these churches […]

Read more

Cost Depreciation and the Amortization of Church AVL Technology

depreciation-cost-balancesheet-0517.png

How do you make that large technology investment look approachable? Sell the cost-per-service value. To help churches invest wisely in their Audio, Video and Lighting (AVL) technologies, start with defining value before price is discussed. The price should be what something is after the church buyers have determined the value they can expect to meet […]

Read more

The Sound of Sound

sound-acoustics-0616.jpg

In a world of steadily increasing digitization, robotization and electronic origination of everything from voicemail prompts to virtual customer support, the musical world has not been left out of the progression to artificial sources. Of course there remains the world of orchestral, operatic and some styles of folk/country music performances, which are as unrepentantly “live” […]

Read more

Intelligibility and Acoustics Part 2: Speech Versus Music

kingston-0417.png

A note from the author: Having been involved in several hundred HOW sound system projects, across many denominations, over the last three decades, I hope what I have learned as discussed below, will help you avoid the classic mistakes and poor choices I have seen far too often. Remember a worship space with bad acoustics […]

Read more

What Are You Giving Away to Churches?

projector-church-0417.png

Mobile-first is a term used to describe the 2017 statistic where people begin their internet searches, browsing and application usage on their mobile device more than on a desktop or laptop computer. They’re searching for social proof (what others say about a brand, service or product), helpful knowledge-building and early research to educate their decision-making […]

Read more

Intelligibility and Acoustics: A Conflict Resolved?

Split-Cluster-directional-array-0317.jpg

It’s the Law The astonishing thing about the laws of physics and the mathematically derived acoustical parameters that govern sound reproduction is that, despite considerable effort by many well meaning or at least well motivated individuals and manufacturers over the last 150+ years, they simply haven’t changed, and, just in case you think there is […]

Read more

Useful AVL Data for Meaningful Purchase Decisions

data-analysis-0317.jpg

It is easier to make good purchasing decisions when armed with timely, relevant information. As such, manufacturers, rep firms and systems integrators alike put a lot of effort into promoting the features and benefits of their products and systems before the sale. What’s missing, though, is arming those same users with useful information so they can […]

Read more

Vendors, Market Development Funds and the Faith Market

dollars-0217.jpg

Manufacturers want to help systems integrators sell their products so they provide funds to help co-promote the equipment with the vendor. It’s been this way for as long as I can remember, whether it is called “co-op funds” or “market development funds” (MDF) or “channel funding,” the idea is to influence the sale towards the […]

Read more

Agile Marketing for the AVL Industry

featured-how-trends.jpg

Reaching the house of worship market with your marketing message requires a new set of marketing skills and tools that have been widely adopted by software technology companies, but relatively few that I’m aware of in the Audio, Video, Lighting (AVL) manufacturing and distribution firms. To take full advantage of the combination of social, search, […]

Read more

Contracting Staff for Three Months at Churches

featured-future-how.jpg

In my experience, churches need professional training over time to grow their volunteer tech teams. Selling contracted professional services for extended times helps address this huge need in the house of worship market. On-Site Training for Three Months 1) Mentoring by a Pro — There’s something powerful about being invited and asked to participate in something […]

Read more

The Church Market for AVL in Two Words — Big Opportunity

featured-future-how.jpg

Compared to huge government contracts or big commercial deals, the church market may not seem nearly as compelling for manufacturers and systems integrators selling audio, video, and lighting technology. And while there won’t be $50MM dollar AVL deals in the House of Worship space, there also won’t be the massive complexity and low margins of […]

Read more