Useful AVL Data for Meaningful Purchase Decisions

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It is easier to make good purchasing decisions when armed with timely, relevant information. As such, manufacturers, rep firms and systems integrators alike put a lot of effort into promoting the features and benefits of their products and systems before the sale. What’s missing, though, is arming those same users with useful information so they can […]

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Vendors, Market Development Funds and the Faith Market

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Manufacturers want to help systems integrators sell their products so they provide funds to help co-promote the equipment with the vendor. It’s been this way for as long as I can remember, whether it is called “co-op funds” or “market development funds” (MDF) or “channel funding,” the idea is to influence the sale towards the […]

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Contracting Staff for Three Months at Churches

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In my experience, churches need professional training over time to grow their volunteer tech teams. Selling contracted professional services for extended times helps address this huge need in the house of worship market. On-Site Training for Three Months 1) Mentoring by a Pro — There’s something powerful about being invited and asked to participate in something […]

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The Church Market for AVL in Two Words — Big Opportunity

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Compared to huge government contracts or big commercial deals, the church market may not seem nearly as compelling for manufacturers and systems integrators selling audio, video, and lighting technology. And while there won’t be $50MM dollar AVL deals in the House of Worship space, there also won’t be the massive complexity and low margins of […]

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Marketing Content to the House of Worship Market

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If the products you sell are well suited for the church market, how are you using content marketing to close the distance between product awareness and a product purchase? Targeted content goes beyond the typical product features and benefits and instead identifies with the church buyer. Content is the currency companies use to communicate stories […]

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More than 50% of American Churches Will Buy Projectors or Flat-Panels in the Next Year

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According to respondents in TFCinfo’s latest market research study, more than half of U.S. churches are looking to purchase and expand upon their projection and video display systems. With over 350,000 churches and houses of worship (HOW) in the US, many of them already heavy users of audiovisual equipment, it is clear to see the […]

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For House of Worship, Know Thy Audience

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I continue to hear from people who read about the house of worship market here on rAVe and are looking for ways to differentiate their offerings. For manufacturers and systems integrators alike, I recommend starting with the one problem to solve for churches. The problem is not insufficient or inadequate technology. Churches don’t need more […]

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VITEC Partners With Renewed Vision for Worship Solution

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VITEC today announced that its House of Worship Streaming Solution is now integrated with Renewed Vision ProVideoServer (PVS), a four-channel HD video server. This partnership furthers the capabilities of VITEC’s end-to-end streaming solutions by adding recording, playback, and time-slip capabilities, allowing churches with multiple campuses to tailor their broadcast services to the needs of their […]

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Contemporary Research Introduces the QMOD-SDI-HDMI HDTV Modulator

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Contemporary Research just released the QMOD-SDI HDMI Modulator-IPTV Encoder. The QMOD-SDI HDMI is a totally new product aimed at Houses of Worship, combining the two most popular applications – an SDI input for the live sanctuary video, and an HDMI input for digital signage. Small to medium-sized sites can now support both applications with one […]

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