Marketing Content to the House of Worship Market

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If the products you sell are well suited for the church market, how are you using content marketing to close the distance between product awareness and a product purchase? Targeted content goes beyond the typical product features and benefits and instead identifies with the church buyer. Content is the currency companies use to communicate stories […]

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More than 50% of American Churches Will Buy Projectors or Flat-Panels in the Next Year

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According to respondents in TFCinfo’s latest market research study, more than half of U.S. churches are looking to purchase and expand upon their projection and video display systems. With over 350,000 churches and houses of worship (HOW) in the US, many of them already heavy users of audiovisual equipment, it is clear to see the […]

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Manufacturer Training at Church Conferences

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Having both attended and exhibited at churches conferences and expos, I’ve learned that while a vendor may have the coolest/best/newest technology on display on the show floor, there’s nothing more compelling to church influencers and buyers than a great training or education session off of the show floor to drive quality leads. The reason is […]

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VITEC Partners With Renewed Vision for Worship Solution

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VITEC today announced that its House of Worship Streaming Solution is now integrated with Renewed Vision ProVideoServer (PVS), a four-channel HD video server. This partnership furthers the capabilities of VITEC’s end-to-end streaming solutions by adding recording, playback, and time-slip capabilities, allowing churches with multiple campuses to tailor their broadcast services to the needs of their […]

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Contemporary Research Introduces the QMOD-SDI-HDMI HDTV Modulator

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Contemporary Research just released the QMOD-SDI HDMI Modulator-IPTV Encoder. The QMOD-SDI HDMI is a totally new product aimed at Houses of Worship, combining the two most popular applications – an SDI input for the live sanctuary video, and an HDMI input for digital signage. Small to medium-sized sites can now support both applications with one […]

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Cost Savings vs. Stewardship: Tech Buying in Churches

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There is a saying that churches buy a sound system three times. The first is the one the building “comes with” that was most likely designed by the general contractor or a local music store. A well-meaning but ill-experienced volunteer who adds some new equipment typically installs the second system. The third system is usually […]

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DPA Microphones Ships d:screet Supercardiod Mic for Worship Facilities

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DPA Microphones is shipping the d:screet SC4098 Supercardiod Podium Microphone aimed at houses of worship facilities. DPA’s d:screet SC4098 Supercardiod Podium Microphone is a directional microphone based on the company’s miniature capsule. This podium solution is built with DPA’s special interference tube technology, ensuring exceptional directivity and off-axis rejection. DPA says it has proven to […]

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Asking Churches the Right Questions

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I’m not a fan of link baiting titles (“Five ways to better…three steps for…”, etc.) but I was tempted to entitle this article “The Five Questions to Ask Churches” because, well, that’s what I’ve written about. However, there’s a warning that comes with this article: These are not sales techniques, but are a paradigm shift […]

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Desired Outcomes and the Fallacy of a Quick Fix

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When a church technician asks a question about video, are they also thinking about lighting? As the saying goes, ‘without light, it’s just radio.’ In online forums or at conferences, I’ve heard the same type of questions focused around a specific technology, narrowly focused on one aspect when the bigger picture needs to be considered. […]

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New Technologies and New Opportunities

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While you’re at InfoComm, take a look for technologies that are NOT typically associated with the AVL market but have clear in-roads for systems integrators: networking, cloud computing and storage, automation technologies (and not just AV automation) and even Bluetooth Low Energy. The trends that look beyond thin displays, LED lighting and new levels of […]

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InfoComm: Feeding Audio Into an Assistive-Listening System

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By Cory Schaeffer Listen Technologies I was recently discussing assistive-listening systems with Brian Davidson, Production Director at Park Cities Baptist Church, in Dallas. He had some really great advice about feeding audio into the system, and about utilizing assistive-listening systems in houses of worship so that everyone enjoys better experiences. Here is some of what […]

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AVL Safety Needed in Churches

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Audio. Video. Lighting. Budgets. Safety? When churches think about audio, video and lighting (AVL) technology, safety isn’t on the radar for the vast majority of pastors. However, with the exponential increase in the use of flown speaker arrays, screens, and lighting fixtures, keeping the technical staff and congregants who sit below these devices safe needs to […]

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