Three Mistakes AVL Manufacturers Are Making

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As a house of worship consultant to manufacturers and systems integrators, I’ve seen and heard from a wide array of companies in the Audio/Video/Lighting (AVL) space about their experience with the church market. I think your experience at a manufacturer or dealer will likely follow one of these patterns of thought and leadership. All the […]

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What CES 2015 Means for the H.O.W. Market

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Fellow geeks have united and converged upon Las Vegas, Nevada once again for the annual tech-fest that is the Consumer Electronics Show, and the future’s digital handwriting is on the proverbial wall: audio/video/lighting (A/V/L) technology is once again the dominant technology. With prognostications aside, the trends of these present-future technologies have a direct impact on […]

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Your Technology Is Not The Problem

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This year saw some of the best new technology breakthroughs in decades, but manufacturers and systems integrators still don’t understand why innovative gear fails to succeed in the house of worship market. It seems counter-intuitive, but approaching the top of the technology apex in audio, video and lighting isn’t generating the kind of sales one […]

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How the A/V/L Industry Sees the Church Market

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“This church market — it’s kind of a thing now, eh?” This is how the A/V/L industry sees the church market. Manufacturers and systems integrators are highlighting their House of Worship (H.O.W.) market products and installations more than ever before. The emphasis is directly correlated with the increase of sales into churches, which are starting […]

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InfoComm: Big Video: Churches See the Light

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By Dan Daley Special to InfoComm International It’s sometimes hard to reconcile the putative mission of a church with what has become the technically sophisticated entertainment experience inside many of them. But irony hasn’t stopped many houses of worship from pursuing ambitious AV technology strategies in an era when video dominates media of all types. […]

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Social Media and Customer Service

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A digital software company that focuses on building platforms for customer service knows a thing or two about what happens when customers are unhappy with customer service. Zendesk released a study in 2013 of 1,000 customers in the U.S. to understand consumer habits and complaints, and a few of the findings are especially noteworthy for […]

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Reversing Product Commoditization

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Box sales. Internet commodities. Bottom-dollar buys. Is it too late for the audio, video and lighting market for reversing product commoditization in the house of worship vertical segment? Encourage Systems Integration In the online ‘box-sales’ world of product commoditization, the Internet sale is rumored to have removed service from the purchasing equation. Perhaps for truly […]

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How Game Theory Can Change the Industry

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I geek out when I find out new ways of using my smartphone — hidden features or undocumented I-didn’t-know-it-could-do-that shortcuts elicit mini-celebrations and a secret calculation of how much more more value I just got out of the original purchase price. Usually these are shortcuts and features that existed when the phone launched; I’m just […]

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Better Products vs. Better Product Positioning

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What’s more important: building a better mousetrap or simply solving the problem of mice in the house? Your answer depends on your perspective. The people living in the house simply want to not have mice in their home. The people selling the mousetrap want you to buy their newer, better mousetrap. So, who’s correct? If […]

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Sennheiser Intros Praise Pack Aimed at HOW Market

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Sennheiser announced that it has launched something called “Praise Pack” that’s aimed exclusively at the house of worship market. The new bundle, which consists of four e 835 dynamic vocal microphones along with four pouches and mic stand clips, come snugly packaged in a specially embroidered, road ready Gator case. The new bundle, priced at […]

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$580M in One Year — Multi-site Churches

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According to research studying the 8,000 multi-site churches in America, 57 percent of them will launch an additional campus in the next 12 months and spend $580,549,500 on technology for those new multi-site venues.* While I’ve written about the unique opportunities for A/V/L vendors in the fast-growing trend in multi-site churches (see HERE and HERE), […]

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Sony Adds Wireless Streaming HD Handicam

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The new Sony PXW-X180 is a portable camcorder for house of worship and rental applications that includes XDCAM technology. It offers features such as fixed G lens, three 1/3-inch type Exmor CMOS HD sensors for full HD 1920×1080 shooting, 25x HD zoom lens and an OLED viewfinder. Sony also claims that a variable ND filter […]

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Barco Debuts 35K Lumen Projector

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Barco has expanded its projection portfolio for rental and staging and house of worship markets with a brand-new three-chip DLP projector with a specified brightness level of 35,000 lumens. Dubbed the HDQ-4K35, this projector is capable of showing native 4K content at 60 Hz frame rates. It has an integrated design with internal power supply, […]

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Tradeshow Season

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It’s trade-show season, in full swing. With one of the biggies behind (NAB), and other biggies coming soon, are you open to hearing from your users and incorporating their feedback into your new products BEFORE you launch them? Every vertical market has overlap in how they use your products, but there’s enough differentiation in vertical […]

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