Anthony Coppedge on Stats, Facts and Opportunity in HoW — Blog Version of the LAVNCH WEEK Keynote

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It’s day four out of five for LAVNCH WEEK — the industry’s first all-digital launch event we’ve been putting on with Zoom and our partners this week — and today was House of Worship (HoW) day. This day was created specifically for two audiences: house of worship integrators and AV/IT providers (maybe even volunteers) who […]

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Selling AV Technology to Churches: Overcoming Fear, Uncertainty and Doubt

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Fear. Uncertainty. Doubt. We call this ‘FUD’ and it happens all the time for audio, video and lighting sales; one minute the sale looks like it’s about to close and seemingly the next moment FUD strikes and the deal is too often lost. FUD exists in every market within the AV industry, but perhaps it’s […]

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How to Make a Winning HoW Advertisement

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The house of worship (HoW) market easily exceeds $1 billion (U.S.) in sales each year for audiovisual systems and gear. Yet, the market continues to be one with a mere handful of vendors effectively targeting and selling consistently into this underserved vertical space for the AV industry. With over six years of historical precedent and […]

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The Smartest Person in the Room

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If you are working in the house of worship (HOW) market providing advice, guidance and expertise, you should be offering a clearly defined set of options and services to any customer or congregation. Given the enormous number of small HOWs in North America (well over 250,000 locations across all denominations), the need for clarity, flexibility […]

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Church AV: What You May Not Know About the House of Worship Market

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The house of worship market is comprised of many church sizes and venue types ranging from portable temporary set-up and tear-down weekly venues to gargantuan giga-churches with tens of thousands of attendees every weekend… and pretty much everything in between. Selling to such a wide variety of client types even with the same market space […]

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Fail Faster to Succeed Sooner

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In order to deliver the highest value possible at scale and velocity to the house of worship market, your AV firm will need to learn how to fail faster and succeed sooner. ‘Failing faster’ may seem counter-intuitive because the idea of failing evokes strong, negative emotional responses. And failure is often seen as something to […]

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Waves Audio Now Shipping Waves SuperRack

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Waves Audio is now shipping Waves SuperRack, the plugin processing software for live sound and broadcast engineers. The Waves SuperRack plugin rack lets users run up to 128 audio channels through multiple instances of Waves plugins with near-zero latency and offers endless customization options that make it easy for users to tailor the application to […]

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At Different Church Organization Types, Who’s in Charge?

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Knowing not only the type of leadership structure each of the different church organization types has, but also who within the congregation actually holds and wields that leadership power, is a critical element in guiding any HOW technical project from concept to completion. In a recent webinar created for the WFX Expo audience (available online […]

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The Earthworks SR314 Vocal Mic Line Grows

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Released in March 2019, the SR314 delivered a unique design for a vocal microphone using a stainless steel chassis — sort of a retro-meets-futuristic design. Now, the SR314 is available in three combinations — stainless steel, black coated stainless steel with a black windscreen and black coated stainless steel with a stainless windscreen. Key features […]

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HDTV Supply Debuts Digital Canvasing Box for 1080p Systems via AV-Over-IP Wolfpack 7×16 Kit

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HDTV Supply has announced the WolfPack 7×16 HDMI Matrix Switcher Kit that accommodates multi-source to multi-display systems (i.e., digital canvasing) using Ethernet via AV-over-IP on 1080p displays. Because it is a matrix switcher, it allows any input to be routed to any output or the same input to be routed to all outputs or any combination. This is not […]

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Needs Analysis for Small Houses of Worship (Part 3)

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In the first two parts of this series (part one, part two) we broke down the information regarding who is involved in the decision tree, who should be what did the congregation/facility/staff/leadership say they wanted? More importantly what did you hear and finally, what do they really need? As we strongly emphasized in part one, […]

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Church Multi-Site Now with Face-to-Face Live ProAV Support

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With churches continuing to add multi-site campuses to extend their geographic reach and influence, how can the pro AV market serve this market with solutions equal to the scale of church multi-site expansion? The answer is church multi-site now with face-to-face live pro AV support — that’s a game changer for the industry. The answer […]

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Needs Analysis for Small Houses of Worship (Part 1)

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There are well in excess of a quarter of a million small houses of worship in North America, according to the latest data from the National Congregations Study, conducted through Duke University. (For additional information about the National Congregations Study, go here.) For reference, the generally accepted definition of a small congregation is characterized by […]

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Church Online: Pro AV for Streaming Church Services

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The dramatic growth of churches using online streaming and on-demand options to extend the reach of their audience offers a steady stream of upgrades and innovations for Pro AV technology solutions. With the increase in both accessibility and adoption of high-speed broadband internet access worldwide has come a massive increase in users taking advantage of […]

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Churches Need Long-Term Media Storage Solutions

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As local churches have embraced the capturing, producing, editing and publishing of video content for sermons, event promotions, service streaming, digital signage and social media, many are just now counting the costs and cons of storing massive amounts of video and media data for long-term archival, which leaves the future accessibility of this data in […]

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Together or Not at All, Part 3: The Other Direct Problem

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In two previous columns on the regular rAVe Blogsquad feed, I explored the issues surrounding both manufacturer communications and the increasing perceived problem of direct sales by manufacturers and suppliers to end users, essentially going around the establish dealer/integrator/retail distribution structure. However, there is another side to this story, one that is often being treated […]

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The Hybrid Approach to Acoustics Instrument Reinforcement

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Of all the various issues that generate the most questions from potential and current clients in the HOW markets, creating and managing the musical aspects of a service are definitely at the top of the list. It matters not whether it’s a simple guitar and piano accompaniment to a traditional service or a full-on praise-band […]

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Cobalt Digital Offers Encoding, Processing Options for Worship Market

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Cobalt Digital will debut card-based terminal equipment for the openGear platform to address the broadcast, webcast and campus video transport needs of worship media professionals. For sharing video across campus or between different campuses, the new RIST (Reliable Internet Stream Transport) protocol can be used for low latency and high fidelity transport of video and […]

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When Your Brand’s Email Is Noise

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Your business may have the coolest AVL product or service on the market, but amassing more emails in your prospect’s Inbox isn’t helping you sell even one of those great new products. Why? As decision-makers and consumers, we’re inundated and overloaded with information and emails. We’re deluged by data. What we don’t need to know is […]

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How Much Marketing Budget for AV Firms

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How much budget should AV industry companies allocate towards marketing to the house of worship vertical? The answer is likely a surprise for any company that’s not spending on this >$1B annual spend segment of the overall AV industry. In 2018, the American Marketing Association, in partnership with Deloitte and Duke University, published the bi-annual […]

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The Three Essential Soft Skills for Selling AV to Churches

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Pastors don’t need high-pressure sales, slick marketing or churchy language. In fact, these three are red flag warnings to a vertical market used to being sold what they do not need. Instead, the three essential soft skills for selling AV to churches are a helpful challenger, intentional communication and value-as-a-service. All three of these lean […]

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Reverse-Engineering the Customer’s Journey

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Question: How do you lead prospects from unique markets and industries down a buyer’s path to a purchase? Answer: You reverse-engineer the customer’s journey. It’s actually a straightforward process of delivering value along the customer’s path when you position your brand, products and services according to their vertical market. In a previous article, I shared […]

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