Together or Not at All, Part 3: The Other Direct Problem

sales-0419.png

In two previous columns on the regular rAVe Blogsquad feed, I explored the issues surrounding both manufacturer communications and the increasing perceived problem of direct sales by manufacturers and suppliers to end users, essentially going around the establish dealer/integrator/retail distribution structure. However, there is another side to this story, one that is often being treated […]

Read more

Cobalt Digital Offers Encoding, Processing Options for Worship Market

CobaltDigital-processHOW.jpg

Cobalt Digital will debut card-based terminal equipment for the openGear platform to address the broadcast, webcast and campus video transport needs of worship media professionals. For sharing video across campus or between different campuses, the new RIST (Reliable Internet Stream Transport) protocol can be used for low latency and high fidelity transport of video and […]

Read more

When Your Brand’s Email Is Noise

InboxOverload.jpg

Your business may have the coolest AVL product or service on the market, but amassing more emails in your prospect’s Inbox isn’t helping you sell even one of those great new products. Why? As decision-makers and consumers, we’re inundated and overloaded with information and emails. We’re deluged by data. What we don’t need to know is […]

Read more

How Much Marketing Budget for AV Firms

CMO-Survey-Spend.png

How much budget should AV industry companies allocate towards marketing to the house of worship vertical? The answer is likely a surprise for any company that’s not spending on this >$1B annual spend segment of the overall AV industry. In 2018, the American Marketing Association, in partnership with Deloitte and Duke University, published the bi-annual […]

Read more

The Three Essential Soft Skills for Selling AV to Churches

futureHOW.png

Pastors don’t need high-pressure sales, slick marketing or churchy language. In fact, these three are red flag warnings to a vertical market used to being sold what they do not need. Instead, the three essential soft skills for selling AV to churches are a helpful challenger, intentional communication and value-as-a-service. All three of these lean […]

Read more

Reverse-Engineering the Customer’s Journey

Reverse-Engineer-CBJ.gif

Question: How do you lead prospects from unique markets and industries down a buyer’s path to a purchase? Answer: You reverse-engineer the customer’s journey. It’s actually a straightforward process of delivering value along the customer’s path when you position your brand, products and services according to their vertical market. In a previous article, I shared […]

Read more

Murphy Was an Optimist

something-happened-1118.jpg

The most often ignored or forgotten problem in AV/IT systems can be summed up in this quote from Benjamin Franklin: “By failing to prepare you are preparing to fail.” Technically speaking, a failure is declared when the system does not meet its desired objectives. Therefore we can consider any system that cannot meet minimum performance […]

Read more

Top Three Uses of Digital Signage in Churches

MVix-PP2.jpg

THIS IS A PROMOTED POST FROM MVIX By Lillyan Wamaitha Marketing Manager, Mvix Digital signage is becoming a popular option for many ministries. These churches understand the benefits of digital signage and how they can use the technology to increase the reach of their message and communicate with their congregation. Below are three ways churches […]

Read more

The Future of Automation for the AV Industry

Customer-Journey-Repurposing-Future_new.png

Automation isn’t new to the audiovisual industry, but a new kind of automation for this technology-focused trade will be centered around automating the customer’s buying journey. As innovation has led the consumer markets to automate the discovery process for buyers, so too has the time come for the long-established AV industry to adapt and embrace […]

Read more

The Wholesale Replacement of Projectors in Churches

ElationLED.png

LED video technology will begin to surpass projection technology, spurring a wholesale replacement of projectors in the house of worship market when audiovisual (AV) manufacturers and integration firms realize the path of least resistance for churches is in modularity. The end of video projection for large venue churches is now in sight. Indeed, the wholesale […]

Read more

The Future of AV: Educate. Engage. Encourage.

futureHOW.png

When does selling audiovisual technology shift away from the outdated features and benefits sales model and transform into something entirely different? Something so radically divergent that it actually makes sense to an AV industry in transition? 2018’s technology stack is here with the answer: when vendors leverage the social, marketing and sales technologies to go […]

Read more

Ask Powerful Questions to Increase Sales to Churches

futureHOW.png

Audiovisual (AV) vendors often see themselves as the expert and church buyers as wanting their expertise. This leads to the slippery slope of blurred differentiators, which reduces the vendor’s position as a solution provider down to a commodity sales provider amidst the mass of competing vendors. Instead, AV vendors who will be most successful in […]

Read more

Alexa, Manage My Church AV System

HOWtrends.png

“Alexa, turn on the church audiovisual system.” Clever voice-activated connectivity? Maybe. But practical? Not really. “Alexa, show me the upcoming maintenance on all of my audiovisual components, listing them in descending order by date.” Clever? Maybe. But practical? Absolutely. In the house of worship market, convenience isn’t a key driver for upgrades or new purchases. […]

Read more

TFCinfo’s Latest Research Reveals The Most Preferred Video Display Brands In American Churches

tfcinfo-research-0518.jpg

Flat panel display use in the house of worship market has continued to grow rapidly according to TFCinfo’s recent research report entitled, “The Use of Video Displays in American Churches 2018.”  Of the AV-focused churches that TFCinfo surveyed (churches that have made a strategic and financial commitment to integrate audio visual equipment in their worship service), 75 percent state that […]

Read more

Church Technology Conferences

infocomm17-anthony-0418.jpg

After a week-long intensive at the National Association of Broadcasters Convention (NAB), it may feel too soon to start thinking about another conference. Then again, a major reason your firm goes to these conferences is to connect with potential buyers, reconnect with existing clients and see for yourself what others in the audio, video and […]

Read more

Hitachi’s Newest High-Lumen Laser Projectors Are Aimed at Houses of Worship Market

hitachi-how-0318.jpg

Hitachi’s two newest projectors are both 1080p native resolution laser projectors aimed at house of worship facilities. Hitachi’s LP-WU6500 and LP-WU9100B both have HDBaseT and HDMI inputs, are single-chip DLP and offer brightness specs of 5,000 and 10,000 lumens, respectively. With 20,000 hours of maintenance-free operation, laser projectors are good for house of worship facilities because […]

Read more