The Wholesale Replacement of Projectors in Churches

ElationLED.png

LED video technology will begin to surpass projection technology, spurring a wholesale replacement of projectors in the house of worship market when audiovisual (AV) manufacturers and integration firms realize the path of least resistance for churches is in modularity. The end of video projection for large venue churches is now in sight. Indeed, the wholesale […]

Read more

The Future of AV: Educate. Engage. Encourage.

futureHOW.png

When does selling audiovisual technology shift away from the outdated features and benefits sales model and transform into something entirely different? Something so radically divergent that it actually makes sense to an AV industry in transition? 2018’s technology stack is here with the answer: when vendors leverage the social, marketing and sales technologies to go […]

Read more

How AV Vendors Can Empower Church Volunteer Teams

HOWtrends.png

When selling to churches long enough, a pattern becomes patently obvious: Some church volunteer teams are better than others, regardless of size or budget. Why is it that some church volunteer teams ‘just get it’ and/or are more effective than others? If you’ve sold to, trained or been involved with church AV volunteerism, chances are you’ve […]

Read more

Ask Powerful Questions to Increase Sales to Churches

futureHOW.png

Audiovisual (AV) vendors often see themselves as the expert and church buyers as wanting their expertise. This leads to the slippery slope of blurred differentiators, which reduces the vendor’s position as a solution provider down to a commodity sales provider amidst the mass of competing vendors. Instead, AV vendors who will be most successful in […]

Read more

Taking Responsibility for Church AV Sales

HOWtrends.png

There are over 1 billion reasons for audiovisual (AV) vendors to sell to over 300,000 churches in the United States alone; those reasons all have President George Washington on the front. And those billions of reasons are spent every single year by churches. This represents an opportunity of taking responsibility for church AV sales. With so […]

Read more

The AV Industry Future Is Digital Value Optimization

futureHOW.png

People are people, so how people make decisions is a mix of intellectual and emotional thought patterns. This is true for the audiovisual industry and every other industry. In a sense, therefore, it may seem that business-as-usual for promoting, educating and selling audio visual systems and equipment means that your business doesn’t need to change […]

Read more

Create Agreement When Selling to Churches

CreateAgreement.png

When an audiovisual (AV) solution aligns perfectly with the needs of a potential client, the opportunity just about sells itself. In the house of worship market, local churches across the gamut of denominations have similar challenges and opportunities when it comes to AV technology. This should make selling a simple process for manufacturers and systems […]

Read more

Alexa, Manage My Church AV System

HOWtrends.png

“Alexa, turn on the church audiovisual system.” Clever voice-activated connectivity? Maybe. But practical? Not really. “Alexa, show me the upcoming maintenance on all of my audiovisual components, listing them in descending order by date.” Clever? Maybe. But practical? Absolutely. In the house of worship market, convenience isn’t a key driver for upgrades or new purchases. […]

Read more

TFCinfo’s Latest Research Reveals The Most Preferred Video Display Brands In American Churches

tfcinfo-research-0518.jpg

Flat panel display use in the house of worship market has continued to grow rapidly according to TFCinfo’s recent research report entitled, “The Use of Video Displays in American Churches 2018.”  Of the AV-focused churches that TFCinfo surveyed (churches that have made a strategic and financial commitment to integrate audio visual equipment in their worship service), 75 percent state that […]

Read more

DIY Acoustics: A Cautionary Tale

acoustic-egg-crates-0418.jpg

AUTHOR’S NOTE: In the year or so that I have been writing this column for rAVe’s house of worship publication, the majority of the articles have been how to or problem/solution oriented, with an educational and information focus. A number of those have concentrated on room acoustics and acoustic treatment areas (specifically, on intelligibility here […]

Read more

The Failure of AV Marketing

futureHOW.png

The AV industry sucks at marketing. Everyone knows it because marketing across the audiovisual space is generally equally crappy. It’s boring, over-hyped, and under-designed. Pablum. Noise. Filler. “But we need A4, full-color printed spec sheets handed to us at trade shows,” said no buyer in the 21st century. “The ad of a smiling, stock photo model […]

Read more

Hitachi’s Newest High-Lumen Laser Projectors Are Aimed at Houses of Worship Market

hitachi-how-0318.jpg

Hitachi’s two newest projectors are both 1080p native resolution laser projectors aimed at house of worship facilities. Hitachi’s LP-WU6500 and LP-WU9100B both have HDBaseT and HDMI inputs, are single-chip DLP and offer brightness specs of 5,000 and 10,000 lumens, respectively. With 20,000 hours of maintenance-free operation, laser projectors are good for house of worship facilities because […]

Read more

Audio and Video Missing from AV Social Media

futureHOW.png

The future of reaching each vertical, including the House of Worship (HOW) market, has a big stake in social media advertising, engagement and user-generated stories. Like the social media landscape, the audiovisual space often looks like a nascent, promising industry on the verge of something significant. Unlike the social media brands, the audiovisual industry is […]

Read more

Solve the Pain, Then Introduce Strategy

HOWtrends.png

‘Solve their technology pain, then introduce them to a technology strategy.’ That should be the mantra for consultants, systems integrators, and manufacturers selling to the church market. The House of Worship (HOW) market is not without strategy. In fact, they’re some of the most focused organizations around when it comes to their strategic purpose. However, they […]

Read more

New Construction — Room Acoustics, Part 2

fred-acoustics-featured-1117.jpg

In the first part of this two-part series, published in September, a wide variety of acoustical solutions and issues specifically focused on dealing with a space that already exists were discussed. Although the basic concepts and applications outlined in that article apply regardless, the issues and problems of a new building are in many ways […]

Read more

Three Major Technology Shifts Coming for Churches

futureHOW.png

In the not-too-distant future, three major technology shifts will happen in the house of worship market: wholesale lighting replacement, the micro-portable church and Video as a Service (VaaS). To be ready for these shifts, the AV industry needs to prepare for how this could play out and align their offerings to anticipate these needs. As […]

Read more

A 500 Million Dollar Mistake

dollar-drain-1017.jpg

In the previous rAVe HOW article, we discussed the value and application of acoustical treatment(s) to almost any existing house of worship (HOW) facility. Unless acoustics was considered and incorporated when the building was created, it is very likely that acoustical issues were not properly dealt with or solved. This is especially true for the […]

Read more