Hitachi’s Newest High-Lumen Laser Projectors Are Aimed at Houses of Worship Market

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Hitachi’s two newest projectors are both 1080p native resolution laser projectors aimed at house of worship facilities. Hitachi’s LP-WU6500 and LP-WU9100B both have HDBaseT and HDMI inputs, are single-chip DLP and offer brightness specs of 5,000 and 10,000 lumens, respectively. With 20,000 hours of maintenance-free operation, laser projectors are good for house of worship facilities because […]

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The Mix in the Room

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The art and science (for it is both) of live sound reinforcement in any worship space must take into consideration a large number of factors unique to HOW sound. For example, you may well have to mix speech, recorded music, live music, professional and non-professional speakers, musicians, to serve an audience (congregants) that will literally […]

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Audio and Video Missing from AV Social Media

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The future of reaching each vertical, including the House of Worship (HOW) market, has a big stake in social media advertising, engagement and user-generated stories. Like the social media landscape, the audiovisual space often looks like a nascent, promising industry on the verge of something significant. Unlike the social media brands, the audiovisual industry is […]

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Solve the Pain, Then Introduce Strategy

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‘Solve their technology pain, then introduce them to a technology strategy.’ That should be the mantra for consultants, systems integrators, and manufacturers selling to the church market. The House of Worship (HOW) market is not without strategy. In fact, they’re some of the most focused organizations around when it comes to their strategic purpose. However, they […]

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AVIXA, Open Standards and the HOW Market

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When an organization with the legacy of the International Communications Industries Association (ICIA) changes its name to AVIXA (Audiovisual and Integrated Experience Association), it heralds not only a branding move but also signals a shift to an agile approach for aligning to the rapid changes in the audiovisual industry. Perhaps above all, AVIXA represents a […]

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Designing Audio, Video and Lighting Systems for the Church User’s Experience

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The reaction from the senior pastor — interrupted mid-sentence by the unmistakable, squealing shriek of audio feedback — was immediate. As he stood who staring up from the stage below to where I stood behind the audio console above, his backlash was swift and sharp. An audible sigh, amplified for all 2,000 seats to hear, […]

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The Overlooked Attendees of InfoComm – Church Tech Leaders

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In the sweltering humidity of Orlando in June, InfoComm hosts tens of thousands of attendees, each traversing the exhibit hall floor to find technological inspiration and an air-conditioned respite from the sticky Florida air. Among these roaming masses are the nondescript technical directors, front-of-house engineers, video production staff and volunteers sent by their church leaders […]

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The Rise of Business Intelligence for AVL in Churches

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Churches deal in large inventories of complex Audio, Video and Lighting (AVL) technology across multiple venues and increasingly across multiple campuses. The advent of the church technical director in the 1970s has become a standard role in even medium-sized churches where the ubiquitous presence of AVL is the norm, not the exception. What these churches […]

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Cost Depreciation and the Amortization of Church AVL Technology

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How do you make that large technology investment look approachable? Sell the cost-per-service value. To help churches invest wisely in their Audio, Video and Lighting (AVL) technologies, start with defining value before price is discussed. The price should be what something is after the church buyers have determined the value they can expect to meet […]

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The Sound of Sound

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In a world of steadily increasing digitization, robotization and electronic origination of everything from voicemail prompts to virtual customer support, the musical world has not been left out of the progression to artificial sources. Of course there remains the world of orchestral, operatic and some styles of folk/country music performances, which are as unrepentantly “live” […]

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What Are You Giving Away to Churches?

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Mobile-first is a term used to describe the 2017 statistic where people begin their internet searches, browsing and application usage on their mobile device more than on a desktop or laptop computer. They’re searching for social proof (what others say about a brand, service or product), helpful knowledge-building and early research to educate their decision-making […]

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Intelligibility and Acoustics: A Conflict Resolved?

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It’s the Law The astonishing thing about the laws of physics and the mathematically derived acoustical parameters that govern sound reproduction is that, despite considerable effort by many well meaning or at least well motivated individuals and manufacturers over the last 150+ years, they simply haven’t changed, and, just in case you think there is […]

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