Engagement – Say What ?

digitalsignage-duke-0614.png

Engagement is the coin of the realm for marketing and communication. For shopper, patron, traveler, staff or students, it is a strategic, tactical and operational imperative. The alternative is hit-and-miss or opportunistic, luck-of-the-draw marketing. Engagement means that: Targeted audiences of people with buying or decision-making authority or significant influence are noticing the message. They are […]

Read more

Are We Clear?

digital-signage-software-0613.jpg

Digital out of home messaging brings tremendous economies and agility to branding and promotional marketing. Messages can be created quickly often using graphic, animation and text elements that are used elsewhere in campaigns. And unique messages can be created to suit the target audience, display location, time of day and reflecting the context in which […]

Read more

Christie Buys Digital Signage Content Company Arsenal Media

christie-aresenal-0614.jpg

Christie announced today that it has acquired Montreal-based Arsenal Media Inc., a digital signage agency specializing in experiential installations, interactive content and strategic digital signage installations. Arsenal Media will become Christie Creative Media Services, operating within Christie’s Global Professional Services group. rAVe founder Gary Kayye says, “Arsenal Media is one of the top digital signage […]

Read more

BroadSign Partners with BlueFox

broadsign-bluefox-0514.jpg

BroadSign and French company BlueFox have partnered — the deal will allow all BroadSign players to leverage the BlueFox rights-cleared premium content for digital signage globally. BlueFox, very well known in the EMEA, has content offerings in 17 languages and high-profile clients such as JCDecaux, Clear Channel, Citibank, Carrefour, Intermarché, Areva and Orange. BroadSign Creator, […]

Read more

Not Your Dad’s Digital Signage

scott-tiner-feat-0514.jpg

Digital signage has changed dramatically over the past couple of years. In order to be successful in a digital signage business, and perhaps, to keep their current business running integrators need to see these changes and act on them. There should be no surprises here, this publication, along with industry experts have been talking for […]

Read more

Creating Great Content Templates for DOOH/Digital Signage Networks

ds-templates-0514.jpg

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. When considering templates, don’t be tempted to merely copy from one DOOH network to another. Every network has different needs, and the assets available and the type of templates created will be […]

Read more

Woe vs. Wow

Prendi-good-v-bad-0414.jpg

By Tanya Williams Business Development Manager, Prendi As digital integrators, we constantly have the challenge of educating clients in the booming Australian market about the benefits of digital signage and how this can have a positive impact on their bottom line. Once we get over this hurdle, the next issue we face is getting them […]

Read more

InfoComm: Digital Signage Best Practices: Incorporating Interactivity

Christie-Interactive-Wall-Display-0613.jpg

By Monica Heck Special to InfoComm International Interactivity is a human instinct. Toddlers have always explored the world using their senses but they now graduate from chewing their toys to gaming on a tablet. Society may have sought to curb those instincts in the past, but recent evolutions in technology have turned tablets and screens […]

Read more

Ratio of Ads in a Digital Signage Playloop: Not as Simple as It Seems

digitalsignage-playloop-featured-10131.jpg

By Dave Dolejsi St. Joseph Content There is a lot to consider when placing third-party advertising onto a branded digital signage network. It is not as simple as just allocating time in the playlist to outside advertisers. Network owners need to objectively look at why they are bringing in advertisers, what they need to achieve […]

Read more

Why Digital Signage Content is King: Part 2

digital-signage-templates-0813.jpg

By David Little Director of Marketing, Keywest Technology Part one pointed out that for many business owners – even those who understand the potential of digital signage – deciding to add digital signs to the communication channel raises a thorny issue: Who’s going to create the content that feeds the sign network fresh information of […]

Read more

Creating Content for the Three Types of Digital Signage Networks

keith-Fig-1-Types-of-Networks-feature-0713.jpg

Creating content for digital signage/DOOH first requires an understanding of the three different types of networks. There are three basic types of digital signage networks that determine both placement and approach to creating messages for digital signage installations: Point of Sale, Point of Transit and Point of Wait. These messages are uniquely tied to the […]

Read more

Digital Signage Content Background: The First Thing to Catch the Eye

Visix-contrast_light-background-featured-0513.jpg

When creating visual messages, we often concentrate our efforts on the text and select the background as an afterthought. Of course, the design should always be secondary to the content, but keep in mind that people often notice graphics before text. This is especially important in digital signage, where the viewers are some distance away […]

Read more

Digital Signage Content: RSS Feeds Offer Inexpensive Way to Keep Content Fresh

dsalogo-7114.jpg

The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org.Keeping digital signage content interesting and up-to-date has never been easier thanks to an explosion in the availability of RSS feeds. Turn on your favorite cable news channel, and what do you see at the bottom of the […]

Read more