Engagement – Say What ?

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Engagement is the coin of the realm for marketing and communication. For shopper, patron, traveler, staff or students, it is a strategic, tactical and operational imperative. The alternative is hit-and-miss or opportunistic, luck-of-the-draw marketing. Engagement means that: Targeted audiences of people with buying or decision-making authority or significant influence are noticing the message. They are […]

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Are We Clear?

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Digital out of home messaging brings tremendous economies and agility to branding and promotional marketing. Messages can be created quickly often using graphic, animation and text elements that are used elsewhere in campaigns. And unique messages can be created to suit the target audience, display location, time of day and reflecting the context in which […]

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Christie Buys Digital Signage Content Company Arsenal Media

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Christie announced today that it has acquired Montreal-based Arsenal Media Inc., a digital signage agency specializing in experiential installations, interactive content and strategic digital signage installations. Arsenal Media will become Christie Creative Media Services, operating within Christie’s Global Professional Services group. rAVe founder Gary Kayye says, “Arsenal Media is one of the top digital signage […]

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BroadSign Partners with BlueFox

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BroadSign and French company BlueFox have partnered — the deal will allow all BroadSign players to leverage the BlueFox rights-cleared premium content for digital signage globally. BlueFox, very well known in the EMEA, has content offerings in 17 languages and high-profile clients such as JCDecaux, Clear Channel, Citibank, Carrefour, Intermarché, Areva and Orange. BroadSign Creator, […]

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Not Your Dad’s Digital Signage

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Digital signage has changed dramatically over the past couple of years. In order to be successful in a digital signage business, and perhaps, to keep their current business running integrators need to see these changes and act on them. There should be no surprises here, this publication, along with industry experts have been talking for […]

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Woe vs. Wow

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By Tanya Williams Business Development Manager, Prendi As digital integrators, we constantly have the challenge of educating clients in the booming Australian market about the benefits of digital signage and how this can have a positive impact on their bottom line. Once we get over this hurdle, the next issue we face is getting them […]

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Creating Content for the Three Types of Digital Signage Networks

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Creating content for digital signage/DOOH first requires an understanding of the three different types of networks. There are three basic types of digital signage networks that determine both placement and approach to creating messages for digital signage installations: Point of Sale, Point of Transit and Point of Wait. These messages are uniquely tied to the […]

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Digital Signage Content Background: The First Thing to Catch the Eye

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When creating visual messages, we often concentrate our efforts on the text and select the background as an afterthought. Of course, the design should always be secondary to the content, but keep in mind that people often notice graphics before text. This is especially important in digital signage, where the viewers are some distance away […]

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Digital Signage Content: RSS Feeds Offer Inexpensive Way to Keep Content Fresh

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The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org.Keeping digital signage content interesting and up-to-date has never been easier thanks to an explosion in the availability of RSS feeds. Turn on your favorite cable news channel, and what do you see at the bottom of the […]

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