BroadSign and French company BlueFox have partnered — the deal will allow all BroadSign players to leverage the BlueFox rights-cleared premium content for digital signage globally. BlueFox, very well known in the EMEA, has content offerings in 17 languages and high-profile clients such as JCDecaux, Clear Channel, Citibank, Carrefour, Intermarché, Areva and Orange.
BroadSign Creator, a Web-based tool, allows BroadSign customers to build content from ready-made templates, enabling small networks or local operators within large networks to create and play back customized digital signage content. The addition of BlueFox will now offer customers with the ability to add automated real-time content feeds, such as news, weather, sport data and traffic.
In line with BroadSign features that encourage advertisers to make use of smart content in digital signage campaigns, BlueFox services can work with those of other specialized platforms for custom deliveries. For example, when combined with the automated audience measurement capabilities of fellow BroadSign partner, Quividi, content can be adapted in real-time depending on the audience viewing a screen.