Rants and rAVes — Episode 911: If You Aren’t Selling Digital Signage Content as a Service, You Will Be After Listening to this Podcast

rants-911.jpg

One of the top digital signage content companies in the world is Mvix Digital Signage. So, I asked Mvix’s Senior Director of Business Development, Mike Kilian, to explain how AV integrators can get into this lucrative and profitable segment of the signage market: selling content creation and managed services. He explains it beautifully! Podcast: Play in new window | DownloadSubscribe: […]

Read more

Top Five Things to Make Your Digital Signage Content Memorable

almoDSfeat.png

By Jim Nista Almo Pro A/V For digital signage, everything about your content, including design, motion and messaging all go into making a memorable experience for your viewers. There’s no one right set of rules, since digital signage is used for everything from interactive wayfinding to menu boards, design guidelines vary. Creating memorable content for […]

Read more

Visix Debuts Kits and Templates to Digital Signage Services

Visix-kits-templates.jpg

Visix, Inc. now offers content packs and kits for their AxisTV Signage Suite content management system. These provide Visix software users with predesigned artwork and templates for digital signage messages and screen layouts in a variety of topics, styles and colors. Visix customers can mix and match templates from two packs that include background artwork […]

Read more

Templates App Debuts from Enplug for Signage Content Creation

Enplug-Templates.jpg

Enplug has announced the addition of the Templates app to its app market. Available as a free add-on to the Enplug platform, the Templates App gives users a library of drag-and-drop templates to create custom announcements that automatically update on user-defined triggers and suit virtually any digital signage application. The new Templates App gives users […]

Read more

The Best Design for Digital Signage

Demo-image-0219.jpg

By Graham Gilhooley Senior Creative at 20/20 Productions When it comes to digital signage, it’s easy to get hung up on the latest innovations. But while investing in new technology is certainly important, to really get the most out of digital signage, good design is key. Digital signage lends itself to engaging and captivating displays […]

Read more

Look How Easy Content Creation on Digital Signage Networks Has Become!

ds-content-gary-1218.jpg

We’ve been covering, tracking and following the digital signage market for well over 10-years now. And, it’s gone from good, to great, to fantastic to incredible. In those 10+ years, there’s never been a negative sales year and, in most years, the digital signage market has enjoyed double-digit growth. It’s grown from a few giant […]

Read more

Digital Signage Content Strategies for Savvy Integrators

content-feat.png

Presented by Jim Nista at the 2018 Almo Professional E4 AV Tour Digital Signage is one of the few areas of AV where “Content is King” and creativity truly shines. Unfortunately, creating content isn’t something many AV integrators offer, which can lead to project challenges.  It’s important for integrators to offer a total solution for […]

Read more

Using Digital Signage to Encourage Appropriate Workplace Behavior

workplace-behavior-harassment-1017.jpg

  By Phyllis Zimbler Miller Enplug The song “You’ve Got to Be Carefully Taught” from the 1949 Rodgers and Hammerstein musical SOUTH PACIFIC describes how people are taught to discriminate against those who are different. The flip side is equally true – people need to be taught what is discrimination as well as how not […]

Read more

Using Color Psychology to Design Digital Signage Messages

color-emotion-guide-0717.jpg

Artists, advertisers and interior designers have long used color to affect moods and emotions. The field of color psychology is still growing and the amount of hard data is small, but experts generally agree that color does play some role in our reactions to visual stimuli. As you design digital signage messages, consider how the […]

Read more

The Three Golden Rules of Interactive Display Design

lumo-interactive-display-0317.jpg

By Meghan Athavale CEO, Lumo Interactive There are obviously all kinds of factors that influence how a display is designed, and how it works. These include things like lighting requirements, durability, intuitive user experience, target audience, localization, accessibility… the list is super long. However, there are three simple rules that I’ve discovered must be followed […]

Read more

Signagelive to Launch Content Marketplace and Suite of Developer APIs at ISE 2017

webHeader_ise17-1030x321-0117.png

Signagelive will be making a number of platform and product announcements at Integrated Systems Europe ISE 2017, including the launch of a new Content Marketplace, comprising 500 plus pre-built digital signage pieces of content (ranging from layout backgrounds, pre-built applications to Widgets). Signagelive will also be revealing a suite of developer APIs for network and […]

Read more

The Outlook for Digital Signage in 2017 Is More, More, More

bunn-2017digitalsignage-feat.png

Yogi Berra wasn’t referencing digital signage when he said, “It’s very tough to make predictions, especially about the future.” Digital signage and place-based media can apply present status, and, with a wide enough view of the lens and clarity into the depth, know what is coming in 2017. The proposition is simple. More digital signage […]

Read more

Three Strategies For Creating Awesome Signage Content

signage-content-1216.png

By Victoria Ferrari Synergy CT Welcome to the third and final (for now) installment of this blog series on digital signage. We’ve covered why you need digital signage in your lobby and even offered some creative ways to use digital signage technology in our first two posts. Now it’s time to talk about the most […]

Read more

Quividi Releases New Digital Signage Analytics Package with A/B Testing

GMC_Acadia_Posterscope_EYE-1216.png

Quividi intros its new real-time analytics suite for digital signage for adding creative capabilities and deep understanding of consumer engagement (i.e., analytics) for campaigns running on DOOH screens. With the VidiStudio scenario designer, agencies and network operators now create complex face- and context-reactive content, that can run on any CMS supporting HTML5, without any coding […]

Read more

Five Reasons You Should Upgrade Your Lobby Signage

lobby-upgrade-1216.png

By Nathan Spell Synergy CT Lobby signage provides the perfect opportunity to build your brand and show your visitors what makes your company special. Traditional signage is static and too difficult or expensive to update regularly. By upgrading to digital signage, you can create a more dynamic and impactful experience for visitors while saving time, […]

Read more

VISIX Adds Social Media Feeds to Digital Signage Offerings

custom-projects-page-image-1024x505-1116.jpg

Visix has added a new Social Media Subscription service to their digital signage product line. The new modules are customized, responsive and offer a variety of features managed through an online portal. Social media feeds provide clients with auto-updating content that attracts viewers and increases participation on their social networks. It also allows them to […]

Read more

Feeding the Beast: Content Strategies for Digital Signage

MultiScreenContent-0116.jpg

By Sheldon Silverman CEO, SmartBomb Media Group With the explosive growth of digital signage in all business sectors, many have embraced the mantra of Kevin Costner’s character in Field of Dreams — “If you build it, they will come.” The bigger question in this for digital signage network owners and operators is, “Will they watch?” […]

Read more

Emerging Liabilities in Dynamic Digital Signage

liabilities-robert-white-1215.jpg

By Robert White Manager of Convergent Technologies, Multi-Media Solutions As an integrator providing digital signage have you ever thought about all of the things that can jump up and bite you in the proverbial butt? I mean the kinds of things that can really put you at odds with your customer or even worse land you in […]

Read more

Top 5 Ways Digital Signage Users Integrate Live Feeds

industry-weapon2-10-2015.jpg

Kelly Eisel Marketing Copywriter, Industry Weapon Breaking news, social media feeds, emergency alerts- all of these sources provide a huge contribution to viewership rates. Audiences want visually appealing, stimulating, and relevant content from your signage. Content can easily become boring and repetitive if it’s not integrated correctly. Even the most dedicated content and communications team […]

Read more

Catch Eyes With Motion Graphic Content

IndustryWeapon1-13-2015.jpg

By Kelly Eisel Marketing Copywriter, Industry Weapon This is the seventh installment of our monthly digital signage content design blog, written by our Content Creation Team, geared to help users create visually compelling content. Moving pictures have captivated audiences for over a century. Animation and video bring a special level of entertainment that appeases all […]

Read more

Spotomate: Fast, Inexpensive Video Content for Your Digital Signage

spotomate-feat-1214.jpg

Dave Haynes, founder and blogger over at Sixteen:Nine, has launched an innovative service for digital signage operators in need of high-quality video content to run on a DS network. Spotomate is a cloud-based video template creation platform. Which, is a fancy way of saying that you drag-and-drop photos and enter text onto a template in a […]

Read more

Four Key Factors to a Good Interactive Experience

reality_Interactive_12-17-2014.jpg

By Jessica Glynn Marketing, Reality Interactive Are you considering adding digital touch-points to your retail location? It’s not enough to just add an interactive experience, the experience needs to be done right. But what separates good interactive experience from not-so-good interactive experiences? Just like any other retail design project, there are four key factors to […]

Read more

Three Questions to Ask About Your Digital Signage Content

Frank-Kenna-11-17-2014.gif

By Frank Kenna President and CEO, The Marlin Company I write a lot about digital signage content because that’s what digital signage is all about — getting the right content in front of your employees. Here are three high-level questions to help you figure out how good your content is (or isn’t). 1. How relevant […]

Read more

Shopper Conversion Through Retail Shelf Media

Lyle-Bunn-1-10-7-2014-1014.jpg

The answer to confusion is always “no.” As product selection at the retail shelf is, by definition, a source of confusion for consumers, brands have a significant opportunity for point-of-purchase conversion through shelf level or service counter promotion. When connecting the dots that represent the information and touch points on the ever-changing path to purchase, […]

Read more

Videotel Ships Industrial Looping DVD Player For Simple Digital Signage Installs

videotel-dvd-1014.jpg

Videotel’s new HD2600 Industrial Looping DVD Player, designed as a simple digital signage solution, is a UL-approved DVD offering seamless Auto On, Auto Play, Auto Repeat and Auto Loop without any manual interaction. Capable of continuous 24/7/365 play, the HD2600 is a commercial-grade looping DVD player designed for rugged use and displays video content on […]

Read more