Sharp/NEC Reorg Details Announced

Sharp Merge
Sharp NEC Display Solutions of America and Sharp Imaging and Information Company of America teams will be integrated starting in Q1 of 2022. A statement sent out to the market detailed the reorganization of Sales and Marketing, Finance/Accounting, Business Operations, Service/Support and IT departments. After discussions and analysis, the companies decided to make the following organizational changes effective Feb. 1, 2022.

Sales and Marketing

The companies will combine the ProAV marketing and sales teams to intensify their focus on the end user customer and ProAV channel. Sharp Imaging ProAV channel sales will work together with Sharp/NEC channel sales as a single team under the leadership of Betsy Larson of Sharp/NEC. ProAV distribution account management will consolidate under John Sheehan of Sharp Imaging, who will also continue leading Sharp channel sales for other product categories. In line with unifying the sales structure, the ProAV product marketing teams will be integrated and report to Jennifer Cheh of Sharp/NEC. Todd Bouman of Sharp/NEC will lead the sales and marketing efforts of the ProAV business for both the NEC and Sharp brands with both Channel Sales and ProAV Marketing functions reporting directly to him and the ProAV Distribution business having dotted line reporting.

Finance/Accounting and Operations

A common system and logistics model is being implemented that will enable efficiencies and drive overall cost savings. To realize these savings, SNDSA will rely on Sharp Imaging for back-office support in finance/accounting, order management, logistics and IT. This provides better resource utilization and economies of scale across both the display and printer businesses. As part of this effort, they are implementing a unified system architecture and combined fulfillment and logistics operations by utilizing the Sharp ordering and logistics systems. The planned go-live date is Feb. 1, 2022. This will provide a single face to the customer, simplifying the business model while building efficiencies in both companies.


To better align with Sharp’s regional sales model, the Sharp/NEC Canada business will move over to Sharp Canada. Sharp has a well-established Canadian sales office that will provide a closer connection to the customer and provide greater reach into the overall market. Sharp/NEC will continue to support Sharp Canada from a product, marketing and service perspective.

The announcement came directly from both Mike Marusic, president and CEO of SIICA, and Todd Bouman, president of Sharp NEC Display Solutions of America.