CrownTV is releasing an app that will allow retailers and other businesses to display NFTs on digital displays in their retail locations or points of business. The app, integrated with CrownTV’s digital signage solution, will bring NFTs — which typically exist solely in the digital realm — into the physical realm to be displayed in retail spaces. CrownTV will exclusively debut the app at NRF 2022, where attendees can see it for themselves at booth #726.

An NFT, or non-fungible token, is a unique digital asset that lives on a blockchain and can be purchased and sold. NFTs often take the form of digital artwork, but can also be photography, music, videos, tweets, memes or any kind of easily reproduced digital file.

The app will enable businesses to display an NFT they own or any NFT publicly available on OpenSea, the largest NFT marketplace. In addition to displaying the NFT itself, users can display additional information like the price, provenance, description and even a QR code that retail shoppers can scan to purchase the NFT on their phone right from the store.

CrownTV’s NFT app will be available at no added cost to users of its digital signage software. The content can be optimized for video walls, vertical displays, horizontal displays and any screens with HDMI support, in up to 4K resolution. All of CrownTV’s apps offer automatic updates, refreshing regularly in the background so your content is always up to date. And as with CrownTV’s other digital signage apps, the NFT can be added to a playlist and remotely scheduled to display among other apps and content, on screens of your choosing throughout your network of stores.

Visit CrownTV’s booth #726 at Retail’s Big Show, NRF 2022, taking place January 16-18 at the Jacob K. Javits Convention Center in New York City.