PPDS, exclusive seller of Philips Display products, has announced the launch of its new name — shortened to its initials — as well as its new brand strategy for North America. The company created a new design as part of an evolutionary phase for it to bring even more value-added services and solutions to the AV industry. The new PPDS brand supersedes the existing Philips Professional Display Solutions identity. All displays will continue to be Philips branded.

PPDS has been associated with the Philips brand since 1987 — but after noting how the industry and business has changed in recent years, it pushed PPDS to complete the rebranding, as did the desire to be seen as more of an all-in-one solutions company (as its recent products like PeopleCount have shown).

Featuring a full range of Philips professional display solutions (including digital signage, LED displays and professional TVs, all built in-house in its purpose-designed manufacturing facilities in both Europe and China), and coupled with an R&D team, Joe King, VP, PPDS, Commercial Displays, North America, says the company is recognized for providing dedicated, world-first, industry influencing solutions and services to customers across all business sectors, including hospitality, corporate, retail, education and healthcare, among others. He says that brand recognition is what will help make the rebranding successful.

“Because so many of us have been around for so long … I’m always going to be associated with Philips,” King said. “The advantage to us having an experienced salesforce is that people know us for the brand. We’re quite confident this going to work for us.”

As part of that new brand strategy, PPDS reps say the company will now focus more on:

• Delivering more advanced, innovative and timely total solutions, rather than simply displays, to customers (as mentioned above).
• Facilitating access to global markets for customers, with a full, worldwide product and solution portfolio backed by a one-stop approach and a single point of contact, regardless of location or geographical reach (ie, multiple national or international footprints).
•  Leading from the front in driving and supporting environmental consciousness and sustainability in the industry, and to reducing unnecessary waste, whether it’s paper-based or electrical, both internally and for customers.

Monday also marks the launch of the new PPDS website, complete with a new logo and tagline, “Powering Evolution.”

“Our newly launched brand better highlights our agile approach to work, including our ongoing strategy for open technology, breaking silos between hardware and software by encouraging full and easy integration with innovative third party companies,” King said. “We will continue to develop our strategy, employing that PPDS dynamism to support our customers locally, while facilitating access to the world for our customers, with a global range and a global presence, now and into the future.”