ISC West 2024, the most comprehensive and converged security trade event in the U.S., is set to take place April 9-12 in Las Vegas at the Venetian Expo.

Ahead of the show, the rAVe team sat down with ISC West exhibitors to see what they expect to see trending on the show floor and why attendees should visit their booths.

Executive interview with Aaron Levine, senior director of marketing, Nice.

Q: Why are you exhibiting at ISC West 2024?

AARON LEVINE: Nice has exhibited at ISC West for several years now and we continue to see the show as a valuable opportunity to engage with the security community. The show is a great opportunity for our team to see firsthand the newest developments and innovations that are influencing the industry. It’s also an excellent chance for us to connect with other experts and our valued partners in person to share our latest product and service offerings, listen to feedback and learn more about what end users are looking for in their security solutions to deliver a better user experience.

Q: What is one trend you expect to see at the show and why?

AL: AI is impacting every industry, and we expect the same trend at this year’s show. The security industry is no stranger to AI, but the evolution, implementation and regulations that we see rapidly hitting the industry is captivating and we’re looking forward to seeing what we can learn at the show. For Nice, and our expansive offering in residential and commercial security and surveillance, smart home, perimeter security and access control categories – will be positively impacted by this in many ways and will enable us to provide better solutions for our customers.

Q: Why should attendees visit your booth at the show?

AL: This year, we are showcasing our latest smart security solutions for residential, commercial and industrial applications. Attendees should visit us at booth 22005 to learn more about our suite of products that create one cohesive ecosystem of smart solutions across security, and whole home automation to deliver one solution for our partners and end users. In addition, our broad offering of leading solutions in perimeter protection and access control, makes us a perfect one-stop partner to fulfill many for customers. They can also learn more about our new line of E+ Extended Range Sensors by 2GIG that offers enhanced encryption, modern design and extended range for commercial facilities and vast residential properties. We’re excited to debut this line of products at ISC West!

Q: Anything else you’d like to add?

AL: Very few companies in the industry offer the variety of class leading solutions in the security and smart home industry. We’ll be showcasing how our solutions will benefit the end user, but also how they can provide new revenue opportunities for security and smart home integrators and the ability to expand into new product areas for their customers. In addition, we’ll be showcasing how we support our partner community with access to a robust Nice Partner Portal where marketing and sales collateral can be easily accessed, how partners can order product from us through our Nice Store and the team will be providing an overview of our popular online training platform Nice University. Nice representatives will be onsite and ready to sign up new and existing customers onto the Nice Partner Portal and Nice University for customers to take immediate advantage of our offerings.

Want More ISC West 2024 News? Click here to check out our dedicated ISC West 2024 coverage.