NDI, AMD Claim a Single-Chip AV-over-IP Ecosystem Aimed at ProAV. But, Is It?
NDI says it has “entered a new phase with the purpose of scaling the NDI protocol as the IP standard that connects all devices and software used to create, share, collaborate, and consume video in any industry.” However, it seems to be the same as what the company already has with new branding. See for yourself — I’ve embedded the livestreamed event held last night, where the NDI team, together with partners AMD, AVer, BirdDog, Mevo and Ross Video, shared its vision for the future of video: a universe where all hardware, software, and cloud become seamlessly interoperable.
At the event, NDI announced its investment in expanding its ecosystem while maintaining seamless interoperability across all products, platforms and industries. But, who is testing this interoperability? NDI is already backlogged for a while just to certify the current NDI-HX3 products that have been submitted to the new NDI company.
I am not saying this isn’t cool or that it doesn’t have a lot of potentials. However, no one answered my questions when I posed them during the livestream. I am just as curious as you likely are.
Through the NDI SDK, the company’s core technology is available to anyone who wants to explore new use cases. And today, over six hundred thousand devices, from companies like Panasonic, Sony or BirdDog, are NDI-enabled. NDI technology is also supported by the most widely used video-based software applications, like Microsoft Teams or Grass Valley.
To answer the needs of these industries, NDI Advanced, what NDI says is its most complete offering (which can be requested through the NDI website), provides access to the most efficient NDI format, HX3 — which harnesses H.264 and HEVC codecs to ensure transmission of pristine, visually lossless video using just 50MBs of bandwidth – as well as providing additional APIs, dedicated customer support and more.
To apparently guarantee that this ecosystem expansion maintains consistency of experience for anyone using NDI, the company introduces two new certification programs: NDI Certified, for products integrating features of NDI Advanced, and Works with NDI, for devices that do not require a native NDI integration but want to guarantee full compatibility with the NDI ecosystem.
Finally, NDI shares its plans to build on the engagement with its loyal community of users, the key driver of growth for NDI. Community initiatives will be organized throughout the year, including the first-ever NDI Hackathon, and an NDI Beta program where selected community members will gain early hands-on access to updates to the core technology.
Here’s a video you can watch to understand what NDI and AMD launched today: