Midwich Group Plc, an audiovisual (AV) distributor to the trade market, has announced the signing of a global distribution agreement with collaboration solutions manufacturer, DTEN.

The full range of DTEN products is available to Midwich Group channel partners in the U.K. and Ireland starting Sept. 8, 2020, with a phased rollout across Continental Europe and Asia Pacific (in the coming weeks). This global agreement expands on the group’s existing partnership with DTEN in North America through Starin Marketing, Inc. (recently acquired by Midwich Group), where there has been a rapid increase in demand for Zoom Rooms and Zoom for Home solutions.

Stuart Mizon, commercial director, Midwich Group, said:

“We are pleased to have signed a global distribution agreement with DTEN. Midwich has seen a substantial increase in demand from our channel partners for DTEN products in North America, so to be able to extend this partnership around the globe is very exciting.

At a time where simple and effective Unified Communications (UC) is a requirement for the meeting rooms and WFH setup, DTEN’s purpose-built Zoom Rooms and Zoom for Home appliances make it easier than ever for our customers to scale, deploy and manage meeting rooms within both environments. We look forward to working with DTEN to deliver these solutions across our global customer base.”

Doug Remington, general manager and head of sales at DTEN EMEA, comments:

“DTEN is excited to deepen our partnership with Midwich Group through this agreement. Our rapid growth across EMEA and APAC, makes expanding our partnership with Midwich Group key to our ability to accelerate delivery of our award winning DTEN solutions. We look forward to developing our core markets, expanding into new areas and building a consistently exceptional customer experience together.”