June Temperature Check — Results: Rental and Staging
With summer being such a big time for festivals and live events, rAVe decided to focus June’s temperature check on the rental and staging market.
Our first question for individuals in the rental and staging market was “What rental and staging market segments do you primarily serve?”
The majority of respondents (48.6%) primarily serve the corporate events market segment, followed by the conferences and trade shows market segment.
Next, we asked respondents what their largest influence on the decision to invest in new equipment is. The majority of respondents said they were primarily motivated by customer requests, while a little more than 12% of respondents said their largest influence is keeping up with the competition.
When asked about the largest influence on the decision to invest in new equipment, AV Chicago General Manager Amanda Eberle agreed with the majority of respondents. “For us, customers’ needs drive a lot of our decisions. We are always trying to strategically refresh our inventory and make sure we have the latest and updated products so we can deliver for our clients.” Eberle also noted that the time of year is another important consideration when making strategic investments in new equipment.
Finally, we asked respondents about the impacts of the pandemic on the rental and staging market. Interestingly, the results were split evenly between an increased and decreased demand for rental and staging services.
Daniel Shatzkes, president of Harmony Studios, says he is unsurprised by these results, as certain markets in the live entertainment industry have come back stronger than ever while others have been “left behind” in the wake of the pandemic. Shatzkes infers that this disparity can likely be attributed to differences in geographic location: “To my eyes, major cities seem to be seeing a continued renaissance of demand by audiences and consumers for live entertainment. Elsewhere, not so much — yet.” Shatzkes says time will tell if certain areas of the rental and staging market have been permanently damaged by the pandemic or if they are simply taking longer to recuperate.