BrightSign unveiled BrightVoice Tuesday — the company’s voice-activated digital signage solution that enables a unique, hands-free interactive experience. BrightVoice allows audiences to interact verbally with digital signage using wake words followed by natural voice commands that trigger playback of on-screen content, music, lighting and other devices. And while this type of interaction mimics the workflow popularized by commercially available voice-enabled smart speakers and other devices, the BrightVoice solution is hosted locally on the BrightSign player and does not require an internet connection.

Reflect is the first content management system (CMS) partner to integrate BrightSign’s new voice-activated capabilities into its ReflectView software platform. The company recently built a BrightVoice-enabled solution for a major wireless communications service provider, deploying voice-activated digital signage in several key retail locations in the United States, with plans to roll out to more than 1,000 stores in the months ahead.

Existing signage networks using BrightSign XD1034 or XT1144 media players can implement voice activation capabilities by purchasing the BrightVoice Command Model Service and a USB-connected microphone for each endpoint. Network administrators, working with BrightSign, then create a custom set of voice commands that trigger specific content responses when used in conjunction with the included standard wake word.

Customers desiring further customization have the option of purchasing additional levels of BrightVoice Command Model Service. This service enables them to trigger unique content, control other devices and create customized wake words to deliver an interactive experience fully tailored to that customer’s needs.

BrightSign BrightVoice is here.

Here’s a video of BrightVoice from BrightSign at ISE 2020:

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