BlueZoo Adds Audience Measurement Tech to BrightSign Series-5 Media Players

bluezoo retail media networks brightsign

BlueZoo has announced impression measurement software for BrightSign’s new Series-5 digital media players. The incorporation of BlueZoo technology in software form enables BrightSign to offer in-store digital signage that now includes measurement of audience reach, dwell time, flow and related analytics in real time without the need to purchase, install and maintain multiple hardware sensors throughout each location as part of retailers’ in-store Retail Media Networks.

BlueZoo measures the presence and movement of people in a manner that is “accurate and privacy-protecting,” as well as cost effective and scalable. BlueZoo passively collects smartphone Wi-Fi probes using both BlueZoo proprietary sensor hardware as well as using third-party hardware like BrightSign digital media players. BlueZoo has delivered its sensor software on BrightSign Series-3 and Series-4 media players since 2018.

BlueZoo’s software facilitates managing large constellations of sensors from the cloud, including bulk operations using BlueZoo’s dashboard and mobile app. BlueZoo customers can define complex customized reports that are sent automatically by email every day, week, month or quarter to their own customers, partners and employees. These reports can include both aggregate and non-aggregated sensor analytics, including visits/impressions, visitors, dwell time, unique visitors and unique visitor recurrence. BlueZoo Winter 2024 dramatically expands reporting capabilities by allowing individual reports to deliver multiple report tiles, for different sensors and different time periods, and to overlay analytics describing multiple time periods.