Discovery, often known as the Discovery Channel, is a global media company and leader in real-life entertainment. Through its flagship channel and various internationally owned or licensed channels, Discovery is widely distributed in over 400 million households worldwide. The network delivers over 8,000 hours of original programming each year to 220 countries and territories.
Discovery recently relocated its global headquarters from Silver Spring, Maryland, to New York City. Located in one of Manhattan’s most vibrant and dynamic neighborhoods, the new headquarters is a creative, collaborative environment with an open floor plan and loft-like features. The facility features a ground-floor studio and production space, an outdoor rooftop terrace, a full-service wellness center and a dedicated lobby. AV Innovative Design, a New York-based technology integrator, was selected to support Discovery with technology integration at the new headquarters.
“We were introduced to this project with the goal of blending multiple projectors across the common areas in their new headquarters,” said Garett Widmaier, operations manager for AV Innovative Design. “We had limited space in the building, and we were working with short-throw projectors that were being projected on a glass wall. Once we had created an even surface, we needed a solution for the edge-blending. We were working with two projectors on each of the nine floors in Discovery’s facility. Our goal was to blend the two projectors evenly and eliminate the line down the middle of the full-size image. We integrated Scalable Display Technologies as a solution for edge-blending because we’ve had great success working with their cutting-edge, reliable technology.”
“When it comes to various design challenges and solutions, Scalable is always able to meet the challenge and provide us with a professional, reliable solution. It also allowed us to pinpoint the edges to accomplish the design our clients wanted,” said Chen Vanunu, partner for AV Innovative Design. “Scalable has a great team of talented individuals. They understand the minute details of projection and image geometry, which is important when you’re working with this type of technology. Scalable’s in-house technicians supported us throughout the project.”
Scalable’s software automatically warps and blends multiple projectors into one seamless display. It allowed AV Innovative Design to create a reliable, long-term solution for its client. “The client is thrilled with the overall result,” said Vanunu. “We started this project on the first floor, and they were happy that we were able to meet their expectations. They asked us to recreate the design across the remaining eight stories. This was an important project for Discovery, and it was imperative that we got it right.”