The 8K Association (8KA) announced that a Certified program for 8K TVs is now available for TVs that meet the exacting requirements outlined by the 8K Association. 8K Association Certified TVs feature four times as many pixels as standard 4K TVs for impactfully realistic clarity and deliver exceptional contrast and color for striking high dynamic range performance. Member companies of the 8K Association will be able to promote 8K TVs under the 8K Association Certified banner after each TV model’s performance criterion is validated by an independent certification program manager. Under this certification program for 8K televisions, TV brands will be able to display the 8K Association Certified logo to consumers to demonstrate the verified high-performance characteristics of each TV model.
For 2020, the 8K Association plans to ramp up its education and industry cooperation activities. With membership growth from companies representing all parts of the 8K ecosystem, the 8KA is planning several initiatives in the year ahead to foster continued growth and awareness of 8K via:
- Promotion and certification of 8K TVs with the 8K Association Certified program back by robust compliance validation
- Expanded promotional activity for the 8K industry to create demos that showcase the maturing nature of 8K products, production workflows, delivery options and display devices
- New initiatives to reach consumers to promote the 8K ecosystem wherever people are engaging in high-quality video content.
- Facilitate the adoption of higher efficiency 8K streaming technologies.
The 8K Association now counts five of the world’s leading panel manufacturers as members. According to the 8K Association’s estimates, these suppliers represented over 70% of the global TV panel manufacturing capacity in 2019. With such strong support for 8K resolution technology among the majority of panel-makers, the momentum behind 8K display growth will continue to increase in the year ahead, ensuring that more consumers will be able to enjoy the performance benefits of an 8K TV in their home in 2020.
Looking ahead, the 8KA expects adoption of 8K in content creation, distribution and home to follow a similar growth pattern as the adoption of 4K over the past several years, with 8K displays leading the way. Companies evaluating the impact of 8K or actively engaged in some aspect of the 8K ecosystem are encouraged to consider joining the 8K Association and helping to create the future.
Here is more information about the 8K Association.