Xilica, a global leader in digital signal processing technology for AV and installed sound, has today announced the appointment of Sennheiser India, the local subsidiary of Sennheiser electronic GmbH & Co. KG, as its distributor for the Republic of India effective December 11, 2019. Based in Gurugram, Haryana, Sennheiser India is one of the country’s largest sales, service and support firms operating with the professional AV, live sound, business communications and aviation markets. It will sell, stock and support the full range of Xilica-branded DSP solutions including the award-winning Solaro Series for fixed installation and the definitive X2 Series for live sound, alongside the XTouch and XWP peripheral product lines.
Managing a sizable network of leading channel partners across its distinct markets, Sennheiser India will offer Xilica products to qualifying dealers across all Indian states, backed by both the local support of the distributor and Xilica’s regionally-dispersed global support teams. As infrastructure development projects continue to grow in the Indian market, alongside increasing technological advancement, Xilica and Sennheiser India welcome this new, striking collaboration to better serve their joint customers operating in professional audio and integrated systems with advanced, cost-effective DSP products that fit the business needs of today’s integrator.
“We’re delighted to welcome Sennheiser India to our fast-growing global distribution network,” stated Barry Steinburg, Regional Sales Manager, Xilica. “As we continue to move into new markets and grow our presence in existing territories, we’re fueled by the continued success of and demand for Xilica’s next-generation Solaro & X2 DSP solutions. Integrators across India have already found incredible results with our cost-effective, all-modular DSP range and now, buoyed by the outstanding network, capabilities and sophistication of the Sennheiser India team, we’re excited to be offering the best possible experience to our customers locally.”