Taking aim at Philips’ Hue, WigWag today announced availability for Filament by WigWag, the smart, dimmable and full-color LED light bulb with price point and lifespan that allow for broad implementation and usage in home or office, as well as compatibility with other brands’ smart devices using the WigWag platform.

Filament light bulbs are controlled individually or in groups with the WigWag app for iOS or Android or by classic wall switch, and are powered by the WigWag Relay, which plugs into the local router. They offer adjustable 3,000K to 6,000K true-white LED lighting, with dimmable brightness and adjustable color (RGB) LEDs. Filament produces over 64 million colors with up to 800 lumens output with an average lifespan of 20 years. The bulbs are a standard Edison screw, available with a white or black base.

Traditionally smart full-color LED lighting products like Filament have been priced individually as a luxury, making it challenging to outfit an entire space. With Filament the barrier to implementing smart color LED lighting is lowered with starter sets consisting of WigWag Relay and four, eight or 12 bulbs at $199.99, $299.99 and $399.99. Bulb expansion kits are available as low as $25 per bulb. Filament is available for pre-order onstore.wigwag.com and Amazon for Fall 2014 delivery.

Here are the details.