This is the tweet heard ‘round the AV world — or at least, it should have been:
The March 21st tweet from R/GA read:
A thousand years from now humans will have shed their physical form and ascended to a higher state of consciousness and conference room AV systems still won’t work.
— R/GA (@RGA) March 21, 2019
In case you don’t know who R/GA is, they are one of the most popular and most innovative experimental advertising agencies in the world right now and they have offices all around the world including Austin, Los Angeles, San Francisco, Chicago, Portland, London, Berlin, Istanbul, Bucharest, São Paulo, Buenos Aires, Singapore, Shanghai, Sydney, Melbourne and Tokyo. Their clients include NIKE, Mercedes, Samsung, Uber, ESPN, Pepsi, Verizon and Beats (now owned by Apple).
And, if you look carefully, over 550 people have engaged with the Tweet to like or share their experiences with non-working AV systems in meeting rooms. Some of them work for GIANT companies.
My favorite response is this one:
@elonmusk please fix conference rooms. it’s more important than going to mars.
— Nick Stamas (@nickstamas) March 22, 2019
This isn’t funny. Raise your hand if you’ve sold, designed or installed a meeting room that never worked the way you — or the customer — wanted it to?
OK, that’s too many hands to count.
This is what has made Zoom Rooms so appealing. Basically, Zoom Video Communication, founded by former Cisco Webex founder Eric Yuan, set up a protocol or standard for operating room using Zoom as the platform for connectivity, operation and interactivity. And each and every product that’s Zoom Room “certified” has to comply with its connectivity. Thus, interoperability is maintained. Theoretically.
But, it’s working. Zoom is actually winning awards for user satisfaction including ones from Gartner, Frost & Sullivan. Even the CEO was awarded the Best CEO award from Glassdoor last year. His mantra is “happiness.”
Sure, a Zoom Room is far from the perfect AV system. In fact, it’s limited in functionality and size, for now, but that’s the way Zoom wants it to be. Their target is the simple room segment. No extras. For the most part, just a laptop, a camera, a mic/speaker combo and videoconferencing.
But, could this level of simplicity be scaled once Zoom goes public next month — yep, the filed for an IPO Friday. Once they have nearly $1 Billion to invest in growth, could they be looking at simplifying every AV room?
Raise your hands if you think they will?