Last week I attended a small, regional trade show by the name of “CI Expo” in Oakland, Calif. It was one day, lasting less than eight hours, and came with a free lunch, free training and education throughout the day, and my personal favorite part of attending any size/length trade show, lots of meet and […]
If you’re not headed to Amsterdam next week for ISE, you should be. So, PLEASE, PLEASE, PLEASE make reservations to go next year. ISE has quietly and quickly become the most important AV trade show on this planet. I don’t know which show AV people on Mars go to, but on Earth, nearly all of them are […]
Integrated Systems Europe will take place this year from Feb. 6-9, in Amsterdam. Many of us in the United States view this show as “Europe’s InfoComm.” While the show takes place in Europe, it’s a viable show for people throughout the world. If you sell to education in any way, or work in education, you […]
Working for a manufacturer in commercial AV, it can seem like the whole year revolves around two trade shows, ISE and InfoComm. Considering the scale of these two events and the amount of new product introductions, it’s not surprising that it feels that way. Over the last few years however, I have started to appreciate […]
Last week I had the pleasure of attending the Symco Philadelphia Technology Showcase. This isn’t my first time talking about how I find industry shows to be valuable, but as I walked around yesterday it really solidified the fact that regional shows are getting better and better. Let me explain. How Regional Shows Have Gotten Better […]
By Meghan Athavale Lumo Interactive We’re contacted by a lot of agencies and businesses that want to set up an interactive floor at a tradeshow or event, but don’t quite understand how it all works, or what kind of equipment they’ll need. To help you decide if an interactive floor makes sense for your project, […]
At the beginning of November, I attended the CCUMC conference in San Antonio, Tex. For those of you who don’t know what CCUMC is, you should check out the website here. In a nutshell, it is a group developed and lead by Technology Managers in higher education. The group has a mission of providing a […]
The 2016 version of Integrate, Australia’s version of the ISE show — combining both ProAV and HomeAV into one event — will feature the debut of Gary Kayye’s latest keynote — The Future of AV: It’s Revolutionary, sponsored by Crestron. The show is held 23-25 August, 2016 at the Sydney Showgrounds, Olympic Park, Sydney Australia. […]
We’ve all heard the saying that in a digital world, content is king. Some still stand by that saying and in the face of a never ending avalanche of content out there, others have started modifying it to include variations like relevant content is king or context is king. I don’t disagree with any of […]
Integrated Systems Events has announced that its 2016 event will take place over four consecutive days at the RAI exhibition centre in Amsterdam — an increase of one day on previous exhibitions held at the venue. This decision, stated ISE Managing Director Mike Blackman, was largely due to the exhibition’s “rapid rise in size and […]
Well, here it is — July. This is the time of year when I have to stop, catch my breath and regroup with my team. The “tradeshow season” really is finished with InfoComm, after having started (at least for me) in February with ISE in Amsterdam. So not only have I been on the road […]
My InfoComm wrap-up will be in FOUR parts this time. Next part will be about technology. Before we get into that, I have something important to say — something about this show which bothers me. Read on. Some of you who follow me on Twitter might have seen my hashtag #AVHallOfShame. It’s one I use […]
If there’s anything that I’ve done more often than attending trade shows, it’s been writing about attending trade shows. That includes both editorials and blog posts about how to work the show as an exhibitor to get the maximum return on your company’s investment, as well as suggestions on how, as a member of the […]
It’s trade-show season, in full swing. With one of the biggies behind (NAB), and other biggies coming soon, are you open to hearing from your users and incorporating their feedback into your new products BEFORE you launch them? Every vertical market has overlap in how they use your products, but there’s enough differentiation in vertical […]
In January, we asked the readers of rAVe which trade shows around the world matter enough for them to attend. As most segments of the ProAV industry continue to grow as our world economy finally starts its recovery, there are clear segments of commercial AV that are benefitting — for example, the digital signage, government […]
Often, we tend to question the importance of attending yearly trade shows. With rising costs on all levels of attending a trade show, we end up second-guessing the commitments we have set in year’s past. When preparing for a trade show, in many cases, a majority of your marketing budget may be spent without being […]
