Squirrels announced a new partnership with Ascentae that will allow the U.K.-based distributor to include Squirrels’ screen mirroring and digital signage software in its service offering.

Ascentae Managing Director Jon Knight said the distributor plans to add Squirrels technology including Ditto, Reflector and AirParrot to its existing technology portfolio to build more diverse and comprehensive collaboration solutions for its resellers.

“We are delighted to bring Squirrels and in particular, Ditto, to the U.K. market,” Knight said. “The requirement for simple-to-use, easy-to-deploy and easy-to-manage screen sharing and digital signage is proven and now needs to scale. The Squirrels portfolio fits in with Ascentae’s vision that a Software as a Service model and the value of user experiences is defined by great quality software that keeps ownership costs low and improves functionality over time. The partnership with Squirrels is exciting for all and we look forward to developing our shared vision in the U.K. with our reseller partners.”

The Squirrels partner program launched in 2020. It offers partners the ability to integrate versatile AV solutions into a wide range of existing collaborative environments, including conference rooms, classrooms, lobbies and spaces with digital displays.

“Partnering with a company like Ascentae is exactly what we had in mind when we developed the channel partner program,” Squirrels CEO and co-founder Andrew Gould said. “We want to expand our reach to new markets with companies who share our goals and excitement for improving collaboration and empowering people to work smarter. Pairing our technology with Ascentae’s existing suite of hardware and software solutions aligns with our mission.”