Sony Electronics Releases New BRAVIA 4K Displays for Commercial Market

sony bravia 4k commercial

Sony Electronics launched its new BRAVIA 4K HDR BZ40H series of professional displays for the commercial market. The new models include 55-inch (FW-55BZ40H), 65-inch (FW-65BZ40H), 75-inch (FW-75BZ40H) and 85-inch (FW-85BZ40H) options for use in various B2B applications.

The BZ40H series integrates Sony’s system on a chip platform with features including a redesigned with input from users to offer new terminal positions, a flat bottom bezel and a reinforced structure. According to Sony, when compared to previous professional BRAVIA models, the BZ40H series provides faster processing and transfer speeds to accommodate the demands of the professional space. The new lineup is planned to be available in September 2020 in North America.

In addition to an embedded 4K HDR processor and TRILUMINOS display technology, the BZ40H series implements several of Sony’s AV technologies. These include 4K picture quality with 620-nit overall and 850-nit peak brightness with high contrast, as well as X-Balanced speakers.

The BZ40H is optimized for commercial usage and the simplified pro-oriented front view fits multiple applications. The BZ40H series features an advanced IP network connection (wired/wireless LAN) and supports Crestron Connected, Extron IP Link system, or can easily integrate with other typical central control systems. All of Sony’s professional BRAVIA models offer a three-year warranty.

One-step settings optimize the BZ40H Series for meeting and conference rooms or digital signage applications. A professional mode (Pro mode) allows users to customize the display to meet their needs. Sony’s professional BRAVIAs also offer simplified export/import functions using USB memory, enabling the user to configure multiple displays from one “master” settings file, improving installation efficiency and providing a consistent setup for enterprise customers.

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Additionally, the new BZ40H series is equipped with a software platform that takes advantage of the built-in CPU/GPU and video decoder, simplifying complex systems with PC/STB/switcher into a single display and reducing total cost of ownership. Functions such as automatic boot display and signal source switching can be achieved without remote control or external devices. A built-in Android OS platform offers an upgraded interface and simplified operation for commercial users. BRAVIA professional displays also offer both Chromecast and Airplay 2 support, allowing users to share content from smart mobile devices.

The lineup’s wireless connectivity supports 5GHz, in addition to 2.4GHz, Wireless Access Point (WAP) for less interference to maximize network performance. The BZ40H Series also supports an internal WAP that is enabled within the software, eliminating the need to connect devices to external Wi-Fi access points. The BZ40H’s system on a chip platform offers improved processing speeds and faster boot-up, creating a better user experience while allowing apps and animations to present smoothly.

Create content utilizing HTML5 and publish it to manage up to 4K video. Contribute to visualized communication only by a USB plug-and-play operation. BZ40H series provides more than 100 REST APIs that can be integrated into external systems easily.

The BZ40H series can be used in conference rooms, public spaces, digital signage, radio and television, security camera surveillance, museums and exhibition halls, smart classrooms and healthcare institutions. The professional displays also integrate with additional Sony AV products, cameras and monitors.