Sonance, a 36-year-old audio company known for its architectural speakers, announced today it has entered into an agreement to acquire James Loudspeaker. James Loudspeaker, a provider of both residential and commercial audio solutions (an marine), was established in 1999 by “a group of dedicated audio engineers, craftsmen and entrepreneurs.”
“We could not be more excited to bring James Loudspeaker into the Sonance family,” said Ari Supran, CEO at Sonance. “Their history of innovation, their mastery of customization and their passion for aesthetics are right in line with our core principles here at Sonance: that technology should disappear into architecture, that authentic partnerships are what set us apart, and that our long, proud heritage of innovation drives everything we do .”
“James Loudspeaker was not for sale,” cites Mark Schafle, James Loudspeaker CEO. “After a chance encounter and subsequent conversations, we learned that our customization and manufacturing capabilities fit perfectly with the Sonance strategy and culture. We are thrilled to become part of the Sonance family, and we look forward to taking what we do to the next level.”
Sonance and James expect the deal to close before the end of the year and will continue to operate as separate companies while the combined team learns what makes each brand unique. Sonance says that it will identify areas where the strengths of both companies can be leveraged to provide maximum value to their combined customer base.
Sonance and James Loudspeaker will exhibit together at CEDIA Expo in booth #2507 next week. Dana Innovations is the parent company of Sonance, iPort and TRUFIG, but just announced this week that it would be “rebranding” and return to using Sonance as the primary brand name.