LCD Prices Fall Below Plasma in 40″-44″ HDTV Segment in July

Pacific Media is reporting that in July, LCDs larger than 30 inches in size were actually less expensive in overall street prices than plasmas. That month, the average street price for 40″ to 44″ LCD flat panel televisions and business displays in North America dropped below those for high-definition plasma displays for the first time in the history of the company’s “Flat Panel Display Tracking Service.”

That’s a big turn of events, since plasma dominated the large screen flat panel market for so long. In fact, Pacific Media says the lower prices resulted in a rise in market share among those sizes of 4 share points to reach a 46% unit market share. It’s a war LCDs are likely to win.

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