DPAA announced today that Daktronics has joined its membership ranks. Daktronics, based in Brookings, South Dakota, helps its customers impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital advertising displays, audio systems and control systems in sport, business and transportation applications. The company’s screens include high profile installations in locations such as Piccadilly Circus in London, Livat Shopping Mall in Beijing and on Morgan Stanley’s headquarters in New York.
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
In 2018, DPAA launched WE.DOOH (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.