dnp Is Simply Dominating Ambient Light Rejection Screen Sales – And They Will Keep Growing (or Be Purchased Soon)


Although there are other ambient light rejection screens out there, the dnp brand and line, by our analysis, seems to be the dominating screen for that application — with over 68 percent of the installs. This carries over to both rear-screens and front-screens.

dnp arguably invented that category of screen technology. So, how does an ambient light rejection screen work? Watch this video:

As projectors have gotten brighter and brighter, lights are being left on in the room. Ten years ago, yes, an ambient light rejection screen would have helped, but wasn’t required as most projection applications were in the dark — or, at least, in dimly lit rooms.

dnpambientlight2-1026But now that projectors are regularly being integrated with 3000+ ANSI lumens, the lights are being left on — so students, meeting attendees and presenters aren’t in the dark. So, that created the need for the ability to “reject” or throw away (aka: absorb) the room lights. This is EXACTLY what dnp invented.

This company is going to keep getting bigger and bigger. And, I am shocked that someone like Da-Lite, Stewart or Draper hasn’t purchased them. Instead, a screen or two is being OEM’ed from them and branded under their US-counterparts. But look for that to change.

dnp is ripe for an acquisition and I wouldn’t be surprised if Milestone AV or even Peerless-AV hasn’t already made an offer. Plus, dnp is run by some amazing people — something you can’t always say is true in an acquisition. The dnp team is highly technical, focused and understand the value of a screen company sis highly service-based. Screens aren’t one-size-fits-all any longer.

Want to learn about dnp? Go here. And, if you want to understand the technology even more, go here.