Broadsign announced a joint effort with visual solutions company Gable, cybersecurity and digital signage solutions provider SageNet and digital signage hardware developer Seneca to provide an in-store digital marketing platform for multi-brand retailers. The partnership will provide a comprehensive solution for retailers to improve shopper experience and unlock revenue from omnichannel advertisers. 

Retailers can use the solution to automate the delivery of tailored messaging across in-store displays. They can also extend omnichannel messages into the store and use customer data to influence purchases. Localized content, stock-level triggering and personalization on a per-screen basis are supported to serve ads at the point of sale. Integrated programmatic advertising technology makes in-store display inventory easily accessible to brands and CPG companies via a broad range of supported global demand-side platforms (DSPs).

The custom solution includes:

• The Broadsign OOH marketing platform, including the Broadsign Control CMS, Broadsign Direct sales tool and Broadsign Reach supply-side-platform (SSP).
• Design, fabrication and project management provided by Gable Services.
• SageNet SageVIEW for design, deployment, connectivity, content management, 24/7 monitoring, maintenance and support.
• Seneca displays and media players with built-in Verizon 4G connectivity, Intel processors and 4K graphics capabilities.

“We’ve teamed with Gable, SageNet and Seneca to deliver an in-store marketing platform that’s easy to deploy and manage,” said Karim Kanji, Broadsign’s sales director. “Retailers can use it to drive more innovative shopping experiences and new revenue, while brands can take advantage of in-store display inventory to reach their core audiences.”

“Brands want and need to focus on their business objectives, and this ecosystem provides them with a deployment-ready arrow in their quiver, to create immediate value for the end customer,” said IV Dickson, VP of digital experience for SageNet.