For companies looking for an inexpensive alternative to covering a wall in LED screens, the so-called Flip-Disc Display System from BREAKFAST is an interesting product. The Flip-Disc Display System is a kinetic screen that’s been built to be fast and easy, not requiring a team of engineers and developers to get up and running. Basically discs flip (back and forth) to form an image using colored discs (in a variety of off-the-shelf colors and finishes). The casing are available in satin-black or white. In fact, it’s sort of like a GIANT version of a DMD (digital mirror device) from Texas Instruments’ DLP technology in that the discs actually flip (as individual pixels) close to 30 times a second.

This video helps explain what we’re talking about:

The BREAKFAST software is capable of displaying video files along with static images and text (and text can be interacted with via the included 3D depth camera). It includes a built-in scheduler that allows programing of content by time of day or via sequence and developers can use the API to push any custom content directly to the screen.

The mounting bar provides a flexible way to hang the panels. It can be flush mounted to a wall, hung from cables or a wall stud, attached to scaffolding, and many others. The support bar also features threaded holes on the front face, allowing for a custom facade to be placed overtop. And butterfly brackets are also available for attaching to a support structure from behind.

Here are all the tech specs.