Barco Enters Digital Signage Market in Big Way with Acquisition of X2O Media

barco-x2o-0314Barco today announces the acquisition of Montreal (Canada) based enterprise communication specialist X2O Media. In line with Barco’s strategy to move beyond display and projection technology, this acquisition expands the portfolio with a complete solution to deliver enhanced and cross-divisional content distribution and workflow, based on advanced networking and connectivity capabilities.

Best known, recently, as designing and engineering the new Fox News NewsDeck, X2O Media was established in 2006 as a spin-off from VertigoXmedia, a Montreal based company with strong expertise in the field of broadcast graphics automation. X2O’s innovative platform enables the connection, management and delivery of real-time data through dynamic and interactive channels, from any source to any screen, anywhere — including digital signage.

X2O’s platform establishes real-time visual communications with every possible feed via the Internet including social media feeds, RSS feeds, news feeds, etc and makes them available wherever you want. The software is being used in demanding applications across a wide range of industries and shows a strong match with Barco’s target markets, including enterprise communications, corporate and education, retail and advertising, control rooms, broadcast and healthcare. The customer base includes major global brands and multinational corporations who use the X2O platform for visually communicating with employees, customers and other stakeholders.

The X2O software platform is using hardware agnostic standards, building on HTML-5 technology, and can address any display and all mobile devices. The platform includes plug-ins, “objects” for almost any type of data-source, from local database-systems, over collaboration sites (SharePoint, Exchange…) up to dynamic data feeds from social media or news sites (Facebook, Twitter, YouTube…).

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X2O Media will be integrated in the Barco organization as a business venture. In addition, the X2O specific capabilities and technology will be integrated gradually in solutions for all of Barco’s markets.

X2O Media posted sales of 5 million Canadian Dollars in 2013, employs about 40 people and was backed by Propulsion Ventures. The price of this acquisition is set at 21 million Canadian Dollars ($18.6 million USD).

X20 is here and Barco is here.