A recent study looked into why people go into public spaces — and many of those reasons had nothing to do with actually buying something. It will take a special skillset for technologists to recognize trends such as this one and use that information to shape how technology can meet the needs of customers. Today, Mark Coxon talks about those skills and whether the AV industry has them.
Scott Tiner also talks about his experiences in higher education in working with both AV integrators and IT integrators and how they are different.
Enjoy the issue!