Is SiliconCore About to Kick Everyone’s Ass in LED?

 

At ISE, I had a chance to get a behind-the-scenes, top-secret look at the new SiliconCore LISA technology. LISA is basically an LED video-wall material (modular, like all the others) where the electronics and board drivers use Chip On Board (COB) manufacturing technology. So, on one side of the PCB is the LED array and on the other are the processing and video chips as well as all the power electronics driving it.

No big deal?

WRONG. LISA is a big, big deal — and nearly every LED company I spoke to at ISE, the big mega-AV show held last month in Amsterdam, asked me my thought about it. In fact, I hadn’t even planned to go by the SiliconCore booth until I was asked about LISA for the fourth or fifth time in a matter of a few hours after the show opened the first day.

So, what is Chip On Board (COB) LED LISA?

LISA could be a disruptive technology in the LED display markets. The individual Light Emitting Diodes (LEDs) are directly bonded to the PCB — eliminating the use of traditional Surface Mount Diodes (SMDs) on the board — to make the module mechanically more rigid, increasing its durability. And, it’s all one board — not two separate boards inside a housing (like nearly every other LED company). LISA debuted at ISE in a 1.9-millimeter format. But, SiliconCore told me that they will have it down to 1.2 millimeters later this year and even smaller in 2018.

Here’s an EXCLUSIVE look at the actual PCB in my hand at the show — I snuck a photo! On one side you see the LEDs and on the other is the electronics — this is all one PCB (PC Board).

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And, although SiliconCore wouldn’t confirm this, at least three LED manufacturers told me they will be OEM’ing this from SiliconCore so you will see if from a plethora of companies.

So, the benefit?

Thin, thin LED displays that can be attached via magnets and/or Velcro — and not limited in size as this, in my hand in the photo above, is a PCB LED module. You can use it to build a display as large as you want or need! Oh, and they can be indoor or outdoor!

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at gary@ravepubs.com..