Zyler Wins “Best Use of Augmented or Virtual Reality” in The Retail Systems Awards

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London, UK – June 27, 2024 – Anthropics Technology is delighted to announce today that its AI-powered fashion virtual try-on, Zyler, has won a prestigious award by Retail Systems. Zyler has won in the “Best Use of Augmented or Virtual Reality” category. Zyler was also a finalist in the categories of “Customer Experience Innovation of the Year”, “E-commerce Solution of the Year”, and “Most Disruptive Retail Technology”. By allowing customers to see how clothes will look on them before making a purchase, Zyler is revolutionizing the shopping experience. The Retail Systems awards celebrated the industry’s best at the Awards Gala dinner at London Marriott Hotel, Grosvenor Square.

The Retail Systems awards, renowned for recognizing excellence and innovation in the retail sector, has honored Zyler for its transformative impact on the fashion industry. The award highlights Zyler’s ability to enhance customers’ online shopping experiences.

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Alexander Berend, CEO of Anthropics Technology, shared his excitement: “We are incredibly proud to receive this award. Winning “The Best Use of Augmented or Virtual Reality” award is a testament to the significant impact of our virtual try-on technology on the retail industry. Being recognized in multiple categories shows our commitment to pushing the boundaries of retail technology and making online shopping better, more efficient and more enjoyable for everyone.”

Zyler empowers businesses to thrive in the digital marketplace. The Retail Systems Awards reaffirms Zyler’s ongoing dedication to innovation, customer-centricity, and technological excellence.

For more information about Zyler Virtual Try-On and other products from Anthropics Technology, please visit