New premium audio brand, Theory Professional, is making its official debut into the commercial audio market at InfoComm 2023 in Orlando, Florida. Exhibiting in booth 4989 and Audio Demo Room W223A, June 13 – 16, 2023,

Commercial spaces are becoming increasingly more refined and high-end, but the audio products that address those spaces have yet to keep up. Theory is addressing this void head-on – not only in terms of performance but also, in design. The Theory product ecosystem is unique in that it offers many of the performance qualities of professional audio products – effortless dynamics, high efficiency, and rugged durability – but with the sonic delicacy, detail, and resolution of the best high-end high-fidelity products. Add Theory’s intelligent full-system design approach, with automatically tailored loudspeaker DSP, and you achieve startling performance at tremendous value.

The Theory product mix was thoughtfully and purposefully designed to include a small stable of highly-refined, yet very high-utility loudspeakers, subwoofers, and amplified loudspeaker controllers that offer class-leading performance in every application – indoors and out. Already robust, the current Theory line includes in-ceiling, in-wall, and mountable speakers, pendants, soundbars, subwoofers, plus a line of highly capable loudspeaker controllers. Theory is scheduled to release a range of all-weather options in the second half of 2023.

“Theory makes a simple promise to deliver the very best performance in every product category we enter,” said Paul Hales, CEO. “A big claim for sure, but early feedback from AV integrators and specifiers has been unanimous – Theory has set a new bar for performance and design.”

“Theory is positioned to be the premium audio solution for the commercial AV market,” said Marc Bertrand, COO. “Combine that with an organization focused on customer service, and we are confident we will deliver. We look forward to demonstrating just that to a broad audience at InfoComm 2023.”

InfoComm attendees are encouraged to stop by the Theory Professional Audio Demo Room: W223A to hear every Theory product and experience the audible Theory difference firsthand. Audio demonstrations will run every hour on the hour June 14 – 16 during official InfoComm show hours, as well as between 11:00 a.m. – 5:00 p.m. on Tuesday, June 13. Attendees can also see the current line of Theory products, get a look behind the curtain at what’s coming next, and learn more about the brand in booth 4989.

AV professionals interested in learning more about the Theory Professional line can reach out directly, to:

• C&C Technology Group: Metro & Upstate New York, New Jersey, New England, Mid-Atlantic
• Mavric Incorporated: North Carolina, South Carolina, Tennessee, Georgia, Alabama, Mississippi
• Online Marketing: Ohio, Western Pennsylvania, West Virginia, Indiana, Kentucky, Michigan
• Sound & Sales West: Southern California, Southern Nevada
• RTSales: Florida, Puerto Rico
• Connect West: Western Canada
• BG Media Solutions: Ontario
• MM Technologie: Eastern Ontario, Eastern Canada