7th Annual 2015 Top 10 Digital Screenmedia Trends

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All screens are part of the continuity of marketing and messages including the increasingly powerful pocket screen. It really comes down to what businesses we in are on the retail side, on the advertising side, and on the corporate communications side. These are all distinct categories of digital screen media, DOOH and digital signage. This […]

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Creating Great Content Templates for DOOH/Digital Signage Networks

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The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. When considering templates, don’t be tempted to merely copy from one DOOH network to another. Every network has different needs, and the assets available and the type of templates created will be […]

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Keith Kelsen’s 2014 Top 10 Digital Screen Media Trends

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My title of these trends has changed this year to reflect the industry morphing into something new, something connected to the digital consumer… for all screens are part of the continuity of marketing messages including the increasingly powerful pocket screen. As I reflect on last year’s predictions, (you can see here) it struck me how […]

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Retail In-Store Digital Destination Gamification: Part 4

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The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. As with any good business process, gamification follows a formal design framework.  This framework identifies the essential elements of the concept and the outcomes that they generate. The gamification framework starts with […]

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The Good, The Bad and the Ugly – Survey

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The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. Content for Digital Signage/DOOH has been the industry’s worst enemy.  In an upcoming article I will discuss how this directly affects consumer’s attitudes about brands on DOOH networks everywhere. I have always […]

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Creating Content for the Three Types of Digital Signage Networks

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Creating content for digital signage/DOOH first requires an understanding of the three different types of networks. There are three basic types of digital signage networks that determine both placement and approach to creating messages for digital signage installations: Point of Sale, Point of Transit and Point of Wait. These messages are uniquely tied to the […]

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