Unusual Church AV is Now the Norm

June 4, 2020

Think you know the HOW market? Think again. Audio, video and lighting are used in creative and unpredictable ways in churches of all sizes and venues. From church cafes to portable church setups in movie theatres to mega-sized megachurches — the use of AVL is everywhere. However, the church market’s embrace of AV for most […]

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Part 1: How Audio Advertising Is Failing in the HOW Market

March 24, 2020

At the end of last year (2019) in his December column, my well-regarded rAVe colleague, Anthony Coppedge, presented his eagerly awaited advertising analysis of the HOW market. Anthony cogently broke down how products and services are being sold/marketed and promoted to the house of worship market(s). As is customary with Anthony’s analysis, it was spot-on. […]

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What Churches Want and Need from AV Sales

August 21, 2019

In seven years of sharing practical insights on how to sell audiovisual (AV) to churches, we’ve posted over 70 articles focusing specifically on the opportunities and challenges of selling to buyers and influencers in the house of worship market. During that same time, the church AV market has gone from hundreds of millions of dollars […]

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Making the Sale… or Not

February 9, 2019

In his annual year end post this past December, my rAVe HOW colleague Anthony Coppedge presented his analysis of the advertising to the HOW market he though represented the best and worst of the numerous marketing messages he reviewed. His column is well worth your time whether you’re a buyer, seller or just curious. The […]

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The Future of Automation for the AV Industry

October 17, 2018

Automation isn’t new to the audiovisual industry, but a new kind of automation for this technology-focused trade will be centered around automating the customer’s buying journey. As innovation has led the consumer markets to automate the discovery process for buyers, so too has the time come for the long-established AV industry to adapt and embrace […]

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The Vertical Market Customer Buying Journey

October 17, 2018

Helping prospects and clients inform themselves during their customer buying journey is not a one-size-fits-most process due to the exponential growth of online search. Instead of manufacturers and systems integrators publishing generic product features, benefits and specifications, today’s influencers and decision-makers are searching for how products work in their unique vertical markets and applications. To […]

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Create Agreement When Selling to Churches

June 22, 2018

When an audiovisual (AV) solution aligns perfectly with the needs of a potential client, the opportunity just about sells itself. In the house of worship market, local churches across the gamut of denominations have similar challenges and opportunities when it comes to AV technology. This should make selling a simple process for manufacturers and systems […]

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TFCinfo’s Latest Research Reveals The Most Preferred Video Display Brands In American Churches

May 11, 2018

Flat panel display use in the house of worship market has continued to grow rapidly according to TFCinfo’s recent research report entitled, “The Use of Video Displays in American Churches 2018.”  Of the AV-focused churches that TFCinfo surveyed (churches that have made a strategic and financial commitment to integrate audio visual equipment in their worship service), 75 percent state that […]

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The HD and 4K Video Storage Issue Facing Churches

October 28, 2016

It is incredible to consider that less than 100 years ago, the original video signals had about 210 lines of resolution, evolving to 512 lines in 1952 with the advent of color television, to the eventual jump to 1920×1080 (pixels instead of lines) for High Definition (HD) video. It’s now possible to get 4K resolution […]

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The Church Market for AVL in Two Words — Big Opportunity

August 29, 2016

Compared to huge government contracts or big commercial deals, the church market may not seem nearly as compelling for manufacturers and systems integrators selling audio, video, and lighting technology. And while there won’t be $50MM dollar AVL deals in the House of Worship space, there also won’t be the massive complexity and low margins of […]

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Church Attendance Surging, Pushing HOW Market Growth

March 1, 2016

New research on the church market revealed a stunning stat that will further increase sales of AVL gear: Nearly 14,000 churches now average between 500 and 1,800 attendees each weekend. That is in addition to another 3,000 churches that average over 2,000 in weekly attendance. With more attendance comes more services, more venues, and even […]

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Solutioneering: Helping Churches Define AVL Budgets

March 30, 2015

How much should a church set aside for making audio, video and lighting (AVL) upgrades? As each church is unique and budgets are vastly different from church to church, the best way to answer that is to look at what drives their budget. Considering about 50 percent of a church’s annual finances are dedicated towards […]

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Church Video Venues in High Demand

March 30, 2015

When churches realized the value of video had also intersected with high brightness and low cost, the multi-site and satellite campus model went from a handful of mega churches (churches with greater than 2,000 in weekend attendance) to tens of thousands of churches. With this exponential explosion of multi-site churches — that is, a separate […]

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TFCinfo Report Shows The Most Preferred Display Brands In House of Worship Market

April 3, 2014

TFCinfo’s latest market research study, “The Use of Video Displays in American Churches 2014,” reports that roughly half of U.S. churches are looking to purchase and expand upon their projection and video display systems. The house of worship market continues to grow in all segments. Larger churches are buying more projectors and displays than in […]

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