Part 1: How Audio Advertising Is Failing in the HOW Market

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At the end of last year (2019) in his December column, my well-regarded rAVe colleague, Anthony Coppedge, presented his eagerly awaited advertising analysis of the HOW market. Anthony cogently broke down how products and services are being sold/marketed and promoted to the house of worship market(s). As is customary with Anthony’s analysis, it was spot-on. […]

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What Churches Want and Need from AV Sales

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In seven years of sharing practical insights on how to sell audiovisual (AV) to churches, we’ve posted over 70 articles focusing specifically on the opportunities and challenges of selling to buyers and influencers in the house of worship market. During that same time, the church AV market has gone from hundreds of millions of dollars […]

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The Future of Automation for the AV Industry

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Automation isn’t new to the audiovisual industry, but a new kind of automation for this technology-focused trade will be centered around automating the customer’s buying journey. As innovation has led the consumer markets to automate the discovery process for buyers, so too has the time come for the long-established AV industry to adapt and embrace […]

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The Vertical Market Customer Buying Journey

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Helping prospects and clients inform themselves during their customer buying journey is not a one-size-fits-most process due to the exponential growth of online search. Instead of manufacturers and systems integrators publishing generic product features, benefits and specifications, today’s influencers and decision-makers are searching for how products work in their unique vertical markets and applications. To […]

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Create Agreement When Selling to Churches

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When an audiovisual (AV) solution aligns perfectly with the needs of a potential client, the opportunity just about sells itself. In the house of worship market, local churches across the gamut of denominations have similar challenges and opportunities when it comes to AV technology. This should make selling a simple process for manufacturers and systems […]

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TFCinfo’s Latest Research Reveals The Most Preferred Video Display Brands In American Churches

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Flat panel display use in the house of worship market has continued to grow rapidly according to TFCinfo’s recent research report entitled, “The Use of Video Displays in American Churches 2018.”  Of the AV-focused churches that TFCinfo surveyed (churches that have made a strategic and financial commitment to integrate audio visual equipment in their worship service), 75 percent state that […]

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The Church Market for AVL in Two Words — Big Opportunity

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Compared to huge government contracts or big commercial deals, the church market may not seem nearly as compelling for manufacturers and systems integrators selling audio, video, and lighting technology. And while there won’t be $50MM dollar AVL deals in the House of Worship space, there also won’t be the massive complexity and low margins of […]

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TFCinfo Report Shows The Most Preferred Display Brands In House of Worship Market

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TFCinfo’s latest market research study, “The Use of Video Displays in American Churches 2014,” reports that roughly half of U.S. churches are looking to purchase and expand upon their projection and video display systems. The house of worship market continues to grow in all segments. Larger churches are buying more projectors and displays than in […]

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