TFCinfo’s latest market research study, “The Use of Video Displays in American Churches 2014,” reports that roughly half of U.S. churches are looking to purchase and expand upon their projection and video display systems. The house of worship market continues to grow in all segments. Larger churches are buying more projectors and displays than in the past, and they are being used for a wider number of purposes including digital signage, satellite venues, and portable applications. Smaller churches are also becoming more technically sophisticated as display technologies become more affordable and easier to use.

One of the many interesting trends that this recurring study tracks is equipment brand preference and the importance with which churches view name brand during their purchase process. “This research shows that more than half of all respondents state that brand is extremely or very important to them in their purchasing process for projectors,” says Tanya Lippke, TFCinfo director of survey market research. “The importance of brand name during selection is even higher for flat panel displays with 60 percent. This means that manufacturers’ efforts to solidify the brand image of their product line to the house of worship marketplace can have a significant impact, but only if the manufacturers make a concerted effort to learn how to reach this unique market that has different needs from most other segments in our industry.”

The top ten projector brands being most considered for purchase in the church market include: Canon, Christie, Eiki, Epson, Hitachi, NEC, Panasonic, Samsung, Sharp and Sony. Some of the top flat panel display brands being considered are LG, Panasonic, Samsung, Sharp, Sony and Vizio.

If you’re interested in learning more from this report from TFCinfo, click here.