I talk a lot about our industry and the shifting center of the technology design process toward human-centered design and the holistic user experience. When talking about large, complex systems, most of the AV people I speak to agree that experience is key. Still, when bringing this idea down into the design of something like […]

If you’ve been in technology for any amount of time, you understand that managing a large project can be tricky to say the least. Strong project management skills are a must to create a schedule, assess dependencies, isolate lead times, organize installation crews, coordinate with other trades and keep all of this organized over the […]

In 2017, the audiovisual trade organization known as InfoComm formally changed its name to the Audio Visual and Integrated Experiences Association or AVIXA. The addition of that little “X” caused some consternation among many in the industry at the time, and there are still some industry Luddites who take shots at the idea of adding […]

Working in the experiential space, I hear one phrase all the time: “Wow” factor. Companies are looking for ways to create a wow factor to differentiate themselves from the competition and to get the attention of new talent and new customers. Wow factor is an important first step. In a world clamoring for your attention, […]

There’s a very popular ride at a theme park here in California that has an infamous history. The ride technology itself is based on a motion platform coupled with a screen. Riders enter, sit down and buckle up. Then the screen comes alive by mimicking a windshield as the video plays, creating a high-speed adventure. […]

My oldest daughter is extremely smart.  She is artistic, creative and is an amazing writer. She does very well in school; however, her one challenge has always been math. She usually starts slow and then builds steam toward the end of the year. As parents, we always reinforce that the thing that matters most is […]

Standardization… the holy grail of the corporate customer. Years ago, when building out a technology space, enterprises relied 100% on the expertise of AV integrators and consultants. This worked well when the spaces consisted almost exclusively of just a few really big complex ones (auditoriums, boardrooms, EBCs, etc.), but over time, starting in the early […]

A couple of weeks ago, I saw a video on LinkedIn of a projection mapping project at a restaurant in New York City. It was gorgeous, powerful, it told a story and evoked emotions in the intended audience. In our AV language, we would say it created a real experience. For me, and maybe others, […]