Is the AV Industry Getting Soft?

Soft-Skills.jpg

Technology is an ever-changing environment, and the world of AV technology is no different. Change allows technology industries to thrive, given that the people working in the industry see it for the opportunity it represents and embrace their new futures to pursue it. Many times embracing change means that it’s time to retool our businesses and part […]

Read more

InfoComm 2018 Recap, Part the Second: Words by Which to Live

sky-chairs-0618.jpg

With the new branding, AVIXA appears to have picked up a new motto, one which many of us have seen on the various promotional items for sale in the AVIXA store at InfoComm: “Together, we can change the way people experience the world.” Those who know me I believe in language, and believe in having […]

Read more

The AV Experience

blue-telescope-0518.jpg

“Experience” has been the big word in the industry as of late, even beyond the big change in our trade organization’s name to “Avixa” — the Audiovisual and Integrated Experience Association. Is this a buzzword, or should this represent a change in the way we design, and even how we think? It shouldn’t, because user […]

Read more

Focusing on Vision

bigstock-Vision-1040455.jpg

In AV, we are sometimes very product-focused. Manufacturers build best in class products and then engage a dealer channel to make sure those products have a solid strategy to get into the marketplace. Integrators get trained on how the product works, many times engaging with the manufacturers to become certified in the installation and/or programming […]

Read more

Placemaking

583059641_640.jpg

I was recently in Jacksonville for our annual sales meeting. One of the highlights of that meeting was when our guest presenter, Amahl Hazelton, director of communications for Destinations at Moment Factory, shared a plethora of interactive AV experiences they developed around specific public spaces. Now, I have heard the term “place-based entertainment” many times in my […]

Read more

TEA’s SATE 2017

beyond-the-screen.jpg

For anyone that follows my @avphenom handle on Twitter, you most likely saw a plethora of posts last Friday about the Themed Entertainment Association‘s (TEA) SATE conference. SATE stands for Storytelling. Architecture. Technology. Experience. It was a two day event that featured speakers who’s art was blending story with space with technology to create amazing, […]

Read more