The Future of AV: Educate. Engage. Encourage.

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When does selling audiovisual technology shift away from the outdated features and benefits sales model and transform into something entirely different? Something so radically divergent that it actually makes sense to an AV industry in transition? 2018’s technology stack is here with the answer: when vendors leverage the social, marketing and sales technologies to go […]

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Back to College — Team Engagement Lessons for the Corporate Enterprise

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Productivity and engagement, collaboration, team cohesion – these are all topics that are important to a company’s success. These topics have come into focus as corporate enterprises look to adapt their culture to the ever-increasing millennial demographic. I’ve met with several Fortune 100 companies who understand that rigid company hierarchy, top-down management, and traditional meeting-driven culture […]

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Features and Benefits of Digital Signage

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“Sign, sign everywhere a sign.” In 1970, the “5 Man Electrical Band” recorded a song that knocked “signs” for their “do this, don’t do that” tone. The song made The Billboard Top 100 charts (rating every song in popularity of times played by radio stations and singles purchased at record stores). That awesome rock song […]

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Twitter is Good, But, Not Great! There’s Something Way, Way Better for AV Engagement

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We’ve been blown away at how much engagement we have with our readers via the various social media outlets we have. We get hundreds of messages from you EVERY DAY – even on weekends! And, before Twitter, Facebook, Instagram and LinkedIn, we barely ever heard from you! And, it’s even more interesting at how segmented […]

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Engagement – Say What ?

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Engagement is the coin of the realm for marketing and communication. For shopper, patron, traveler, staff or students, it is a strategic, tactical and operational imperative. The alternative is hit-and-miss or opportunistic, luck-of-the-draw marketing. Engagement means that: Targeted audiences of people with buying or decision-making authority or significant influence are noticing the message. They are […]

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