THIS IS A PROMOTED POST Audio is no longer an afterthought in AV installs — and for that, we’re all grateful. As much as I’d like to say everyone just came to their senses one day, the real trend driving audio’s rise is our obsession with immersive experiences. What used to feel futuristic is now […]

Bose Professional has announced two major leadership promotions aimed at accelerating innovation and expanding its global presence. Matt Calhoun has been promoted to chief operating officer, and Shawn Watts has been named vice president of product. The appointments come as Bose Professional continues to define its identity as an independent company focused exclusively on the […]

How a high-performance demo and development space brings Bose Professional’s full portfolio—and philosophy—to life Bose Professional launched 20+ new products in just two years—shaped by feedback from the field and designed to make life easier for integrators, consultants, and system designers. That means faster innovation, purpose-built software, and features that work the way you do. […]

Rebuilding Bose Professional started with listening. We talked to integrators, consultants, and system designers around the world—and then got to work. Today, Bose Professional is 100% focused on your world. That equals faster innovation, reliable inventory, and real support from real people. See it all come together on one of the biggest stages of Premier […]

Great gear is expected. What makes the difference is a team that listens, understands your challenges, and knows how to deliver. From leadership to regional support, the Bose Professional team knows the AV industry—because they’ve lived it. Bose Professional works closely with customers to solve real-world problems—and they use those insights to drive the innovation […]

At Bose Professional, we’re proving what’s possible when a legacy brand moves with the agility of a startup. Now fully independent, we’ve rebuilt our operations from the ground up—streamlining logistics, expanding global support, and reducing delays to give integrators more control and confidence in every project. Learn what you can achieve when you match a […]

Bose Professional exists to serve the unique needs of the AV industry—every product, platform, and partnership is purpose-built for performance, reliability, and ease. This kind of attention to detail amplifies environments worldwide with the power of scene-setting audio. Read how great system design and clear, detailed sound set the stage at Fogo de Chão, a […]

Bose Professional, independent developer of world-class audio experiences designed to transform any space, today announced the appointment of Joe Falcão as Chief Financial Officer. Falcão brings more than 20 years of international financial leadership to the role, having previously guided high-performing teams across the retail, e-commerce, telecom, and healthcare industries from offices around the world. […]

OpenAV Cloud has expanded its coalition with the addition of industry players including Adobe, Appspace, Sharp and Bose Professional. The initiative aims to build an open, interoperable and customer-first AV ecosystem spanning the entire value chain — from manufacturers to integrators to end users. According to the organization, OpenAV Cloud enables deployment of interoperable devices […]

The results are in! The 2025 rAVe Readers’ Choice Awards winners have officially been named, and once again, it’s all thanks to you — the AV community. Every nomination and vote came straight from the people who live and breathe this industry every day. No sponsors. No pay-to-play. Just real recognition for the companies and […]

Bose Professional announced the Forum series multipurpose loudspeakers. The Bose Professional Forum series is available in 8-inch and 12-inch coaxial models, Forum FC108 and Forum FC112 are designed for fast and easy installation on projects where a small footprint, high output, and consistent sound are a priority. High-excursion drivers deliver up to 132 dB max […]

Bose Professional is now shipping the Veritas series of smart mixer amplifiers designed for background and foreground music, paging and multimedia applications in small- to medium-sized commercial spaces. All Veritas amplifiers feature Bluetooth 5.0 connectivity for greater range, lower latency and more reliable streaming. Each unit includes an OLED screen with an embedded QR code […]

Bose Professional has opened its new global headquarters in Hopkinton, Massachusetts, a 50,200-square-foot facility that houses office space, engineering labs, a corporate museum, and an immersive Experience Center. The project included architectural design by OTJ Architecture, construction by J. Calnan & Associates, and acoustic consulting from Acentech. The facility consolidates Bose Professional’s corporate functions following […]

Bose Professional has appointed AV Partner AS as its sole distributor in Norway. The move is part of the company’s broader efforts to expand its presence across Scandinavia and Europe. AV Partner AS, based in Oslo and part of the Midwich Group, will handle distribution of Bose Professional’s portfolio of loudspeakers, portable PA systems, amplifiers, […]

Edge has added Bose Professional to its growing roster of Preferred Manufacturer Partners (PMPs). Bose Professional, known for its premium audio solutions across commercial spaces, houses of worship, hospitality venues and more, joins the Edge network to expand its reach to integrators. “We are excited to welcome Bose Professional to the Edge membership,” said Patrick […]

ISE 2025 delivered an unforgettable showcase of innovation. The show floor buzzed with cutting-edge technology, major product launches and plenty of unexpected surprises. As always, the rAVe [PUBS] team was on-site, visiting every booth to capture the latest innovations — more than 2,446 videos, along with photos, podcasts, and hundreds of product news stories. You […]

Bose Professional announced the appointments of Rick Renner as regional sales manager for the Central US region and Tim Valley as regional sales manager for the Western US region. Katie Stewart will be managing the Eastern US region, as part of Bose Professional’s three-region approach to sales in North America. These strategic hires and appointments […]

Built In, an online community for startups and tech companies, today announced Bose Professional has been included in the list of the Best Places to Work in Boston. The annual Best Places to Work awards program includes companies of all sizes, from startups to enterprise, and honors both remote-first employers as well as companies based […]

Bose Professional has named John Born as Product Management Director for Ecosystems and Emerging Technology within its Product Development team. In this role, Born will lead the development of new audio technologies. Born brings 20 years of experience in product innovation and development, including a tenure at Shure Incorporated, where he directed product and innovation […]

Bose Professional is now shipping two new AMU multi-use loudspeakers, the AMU108-120 and AMU208-120, along with new mounting accessories. The AMU108-120 features a constant-directivity horn with a redesigned waveguide for 120° × 60° coverage. It includes a Bose Professional LF8 8-inch woofer, delivering a peak sound pressure level of 121 dB and a frequency response […]

Bose Professional announced the availability of EdgeMax EM90-LP and EM180-LP, expanding the EdgeMax line of in-ceiling directional loudspeakers. The LP models bring powerful EdgeMax sound and asymmetrical coverage to smaller rooms and more challenging spaces and work together with the original EdgeMax loudspeakers to deliver consistent high-quality performance across projects where specifications and installation conditions […]

Chesterton, IN – October 1, 2024 –  Starin, a Midwich Group company, and value-add distributor of unified communications and pro AV products, today announced a distribution relationship with Bose Professional, a leading provider of audio systems for the pro AV industry. With Starin’s continued focus on integrated audio, this partnership expands Starin’s offering to include Bose […]

Bose Professional announced the appointment of Adam Castillo as vice president of global marketing. Castillo brings over 20 years of experience leading marketing teams at companies ranging from startups to large, global technology companies. Castillo will report to CEO John Maier. “We are thrilled to welcome Adam to the Bose Professional team,” said Maier. “His […]

The landscape of classroom audio systems in both K-12 and higher education settings has undergone a significant transformation in recent years. Advances in technology and evolving educational needs have driven this change, making audio systems critical for enhancing teaching efficacy and student engagement. This article explores current trends and challenges in classroom audio technology, focusing […]

Bose Professional, developer of world-class audio experiences designed to transform any space, recently celebrated the grand opening of a new sales office and Experience Center in Tokyo, Japan, marking a major milestone in the company’s continuing international expansion. Located in the Tamachi neighborhood of Tokyo, conveniently accessible by multiple major transportation lines, the new 270m2 […]

Bose Professional announced a new U.S. sales organization. The new sales model includes a mix of in-house sales managers and engineers, independent sales firms, and a new, service-oriented website. New U.S. representative firms announced today include SK Macdonald (SKMac) serving the Mid-Atlantic and New York metropolitan areas, Audio Biz assisting customers in the Midwest, and […]

Bose Professional announced its collaboration with integrator First Impression Audiovisual to create an “unforgettable sound experience” for luxury retail brand, Ritual Cosmetics, at its House of Rituals flagship store located on Kalverstraat in Amsterdam. The four-story lifestyle and shopping destination spans more than 1,900 square meters and is significantly larger than any other 1,150 Rituals […]

Jim Schanz has joined Bose Professional as its newly appointed vice president of sales for the Americas. Bose says this appointment underscores the company’s commitment to their customers and the market throughout the North, Central and South American regions. Schanz brings more than 25 years of distinguished professional AV experience in sales and marketing. In […]

Bose Professional announced the promotion of Adam Shulman to director of product management. With more than two decades of expertise in system design and product innovation, Shulman is well-positioned to spearhead a new era of ingenuity within Bose Professional’s product strategy. His advancement supports the company’s focus on engineering and product excellence. John Maier, CEO of […]

Bose Professional announced the introduction of the new AudioPack Pro systems: a combination of its line of in-ceiling and surface-mount FreeSpace loudspeakers and FreeSpace amplifier — all available in pre-designed package. Depending upon the AudioPack Pro system selected, the package includes either four or six Bose Professional FreeSpace loudspeakers and an IZA 190-HZ integrated zone […]

Bose Professional announced Kenn LeGault as their newly-appointed vice president of engineering. LeGault brings “more than three decades of engineering and leadership experience” across significant global brands including Avid Technology, DreamWorks Animation, Dolby Laboratories and Amazon. LeGault’s experience includes leadership roles at Avid where he worked on audio recording and editing products such as Pro […]

Bose Professional just announced the PowerShareX series of adaptable power amplifiers including the PSX1204D, PSX2404D and PSX4804D. These smart amplifiers are embedded with Dante digital audio, offer 1200, 2400 and 4800 watts of rated power across four channels and, building upon the success of the existing PowerShare amplifier range, the PowerShareX models bring even higher […]