Bose Professional Appoints AV Partner AS as Exclusive Distributor in Norway

Bose Professional Names AV Partner AS as Exclusive Distributor in Norway

April 30, 2025 - rAVe Europe, rAVe Europe News,

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Bose Professional has appointed AV Partner AS as its sole distributor in Norway. The move is part of the company’s broader efforts to expand its presence across Scandinavia and Europe.

AV Partner AS, based in Oslo and part of the Midwich Group, will handle distribution of Bose Professional’s portfolio of loudspeakers, portable PA systems, amplifiers, processors, video bars and related audio components. Founded in 2010, AV Partner provides audio and video solutions to integrators and resellers throughout Norway.

“We are honored to be appointed as the exclusive distributor for Bose Professional in Norway. Bose Professional is a globally recognized leader in professional audio, and this partnership reinforces our commitment to providing our customers with premium solutions and outstanding support,” said Alexander Larsen, AV Partner managing director. “We look forward to strengthening the Bose Professional brand in Norway and delivering exceptional audio experiences to our partners and clients.”

Bose Professional, which serves markets such as hospitality, live performance, education and worship spaces, opened more than ten global offices and experience centers in 2024. Its Scandinavian support operations include an experience center in Gothenburg, Sweden. The company’s operations in Norway are led by regional sales director Martin Becker, Scandinavia sales manager Ronny Nielsen and territory manager Marius Stegegjerde-Kristiansen.

“We are excited to welcome AV Partner AS as our official sales distributor in Norway,” said Hans Vereecken, VP of International sales at Bose Professional. “Their deep expertise in the AV industry, combined with their local presence, ensures that customers in the region will receive the highest level of sales support, technical service, and product knowledge. This partnership strengthens our commitment to providing exceptional solutions tailored to the needs of the Norwegian market. We look forward to working closely with AV Partner AS to provide the best experience for our customers across the region.”